Leveraging 15+ years in cross-discipline team leadership, creative communications, business development, and creative agency operations. Extremely energetic and motivated, with a knack for hitting the ground running starting from day one. Award-winning industry experience in Mass Media, Fashion, Luxury, Beauty & Personal Care, Food & Beverage, Retail, FMCG, Telecommunications, Technology, and Financial Services.
Projects credited in
- Versus VersaceTHE CHALLENGE Make the Versus brand more relevant for the new cutting edge Millenial audience. THE IDEA Reinvigorate the brand by recreating all of Versus’ owned assets and develop new age partnerships to drive brand cool and aspiration for the new Millenials. THE EXECUTION Design and develop a new Versus site to serve as the new brand hub. Create a full suite of new content assets: films, stills and editorial. Form collaborations and cultural connections with designer J.W. Anderson, vintage throwback K-Way and musical talent M.I.A. Devise a new social engagement strategy, conversation calendar and serialised content using twitter as the key platform. Mark the relaunch with an event creating further brand content. THE RESULTS The Versus campaign off the back of the new assets and cutting-edge partnerships appeared in over 61 million twitter feeds and created over 114 million twitter impressions. Traffic to the new site increased by 33%.2
- INTERNATIONAL WOOLMARK PRIZE 2020SUPERIMPOSE Begins another year working with @thewoolmarkcompany to deliver the International Woolmark Prize 2019 and announce the future of fashion.7
Work history
Interim DirectorBurberry
London, United KingdomFull Time
DirectorSuperimpose Global
- London, United KingdomFull Time
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Skills
- Department Leadership
- Business Pitching
- Budget Control
- Line Management
- Studio Management
- Client Management
- Vendor Management
- Business Management
- Agency Management
- Creative Production
Education
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Bachelor of Science. PsychologyDuke University
- Durham, United States