I am an enthusiastic and knowledgeable digital marketer, specializing in social media and content marketing, with over four years working experience. I received my Masters in Digital Marketing in 2014, publishing my dissertation on the effectiveness of Visual Content on Social Media Marketing.
Currently, I am the digital marketing and content executive of the US market for PrivateFly. Additionally, I am in charge of overseeing the brand's social media strategy and managing an international social media team. Key responsibilities & accomplishments: • Develop & execute new opportunities and strategies for traffic to website through content, editorial, PPC and social • Increased Unique Visitors to US site by 1300% in 12 months • Create and manage US content strategy, working closely with global marketing team • Increased social media followers by 971% and social media visits to US website by 151% in 12 months • Increased PPC conversion rate by 22.41% in 12 months, while also reducing CPC and overall costs • Leverage & develop relationships with international social influencers, industry bloggers & journalists • Manage global social media calendars, as well as produce web traffic, SEO, PPC and social media reports that include conversion information and analytics progress
As senior social media manager, I worked with various clients, ranging from small businesses to large corporations, to develop and implement successful social media strategies for their online accounts. Key responsibilities & accomplishments: • Developed strong social media strategies for multiple clients’ accounts which increased followers, engagement and clicks to their website. • Developed compelling, SEO embedded content including blogs, landing pages and website copy. • Monitored all online mentions about clients’ company, reaching key influencers and potential clients. • Managed clients’ social media advertising. • Created digital marketing campaigns, including email marketing, landing pages and e-books, putting more leads through the marketing sales funnel.
As a senior social media manager, I developed and created a strong social media presence for the company, helping increase leads and revenue. Key responsibilities: • Developed strong social media strategies to increase followers, engagement and leads. Increased company’s social media presence by 3000% in first 6 months. • Managed customer relationships through various online sites, increasing loyal clients and decreasing bad word-of-mouth recommendations; on average saving 5 loans a year. • Budgeted, designed and tracked social media ads to increase company’s reach, revenue and various event participations.
Received MSc in Digital Marketing, with a concentration in Social Media & Content Marketing. Graduated with distinction and published my dissertation on The Effectiveness of Visual Content for Social Media Marketing which recognised the importance of visual marketing for online marketing prior to it being common knowledge.
Graduated Magna Cum Laude with a 3.6 GPA