I am passionate about helping businesses improve and grow; whether this is through digital transformation, brand development, or community growth. I enjoy working on projects that have both analytical and creative requirements.Locked Pro Plan feature
Led all integrated marketing campaigns across four job boards. Planned and executed complete website redesign, coordinated the sales, content & marketing teams to establish brand development and business growth while maintaining the marketing budget & expanding business partnerships. Key achievements include: - Increasing B2C email click through rate by more than 10% in the space of 3 months - Decreasing bounce rate on website by <5% within 6 months - Significantly increasing eCommerce sales conversions - Self-taught HTML & CSS code to create fully responsive pages (sold as advertising product) - Repeatedly exceeding KPI targets - 3x employee of the quarter award
Developed marketing emails for B2B & B2C, analysing data & reporting, liaising with third party suppliers, managing CRM & CMS systems, managing social media. Key achievements include: - Promotion to Marketing Manager at the end of probation period - Development of Graduate Initiative within company - Creation of Facebook messenger bot which increased jobseeker engagement on Facebook by 70% - Focus on marketing strategy and brand development
Social Media & Content Coordinator creating content for Instagram and website, overseeing photoshoots and managing influencer relationships. Key achievements include: - Implementing the Instagram strategy that led to Beau Britches appearing in Women's Health magazine - Creating the visuals that are now being used in Beau Britches' online & offline branding
Worked with Pink Accounting Resources on the redesign of their website. The goal for the site was to create a sense of professionalism in the design, balanced with an approachable tone in the copy. A considerable amount of work went into working out how to effectively convey the accounting services that Pink provides. As accountancy does not (typically) lend itself to being simple to explain, it was important to establish a format that conveyed what clients could expect, without bombarding them with paragraphs of information.
Managed social media, assisting in event organisation & maintaining sponsor contact. Developed media content copy for website and social.
Sales Assistant training extensively in how to go above and beyond for customers and provide an excellent customer experience. (Feb 2013 - Feb 2015) Supervisor learning how to effectively manage a team of people and coordinate schedules. Took over responsibility for the shop and training new staff, as well as managing financial elements of the shop. Developed a love of helping team members exceed expectations, and encouraging open communication and trust within a team. Marketing Assistant leading offline engagement and creating content for use across Sweaty Betty social media. Assisting in launching local events in order to promote brand awareness and establish a sense of community.
Spent the 3rd year of my degree working as an English Teaching Assistant in Berlin, assisting and leading classes of wide age ranges. Learned to manage time, as well as to read situations and adapt accordingly.
AAB Grades in German, English Literature & Drama.