Marketing activities Bogota?, Colombia Feb 2011 – Oct 2015 with over 10 years’ experience in fashion marketing and communication for brands. Strong leadership at designing and executing processes aiming at building brand recognition and sales momentum for the fashion industry. Proficient in three languages. Teamwork skills, responsible, able to work well under pressure to meet deadlines. Strong and persuasive interpersonal skills. • Designer and manager of fashion marketing campaigns (from conception, production and ad management) • Digital marketing efforts and social media planning • Creator and promoter of integrated marketing strategies (ATL, BTL and digital) • Planner of high impact fashion events (runways, launches, store openings) • Coordinator of creative and PR agencies (media planning, digital media) Managerial activities • Responsible for budgets and media investments • Responsible for the free press and relationships with the largest editorial companies in Colombia • Work together with buyers to define priorities, depending on the business needs.
• Created characters and set solutions utilizing merchandise and props, while working with photographers and camera professionals for fashion photography • Art Direction and styling • Worked with celebrities and models • Wrote articles related with Fashion and Style
• Wardrobe and image Design for each participant • Establishing relationships with designers and clothing brands for apparel loan • On special occasions the costumes were designed and manufactured
MBA Fashion Business
Bachelor in Fashion Design and Marketing
Award for best use of media, 360 degree video of a runway show https://youtu.be/YcgriOesFHc
Silver Award - Colombia Dise