About me

I’m an ambitious and strategic marketer with 4 years' experience in influencer marketing across B2B, beauty, travel, food and charity sectors. Having worked across global campaigns for established brands such as VistaPrint, Lee Kum Kee, Greenpeace and Visit England. I thrive in applying my skillset across multi-faceted project management, involving: creative concept development; sharp eye for detail vital for analysing data and management tasks; and my understanding of the social landscape and industry. I’m seeking a role in brand marketing, to work on more global campaigns and create connecting experiential events.

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Work history

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Freelance Marketing Manager/ConsultantNJC Freelance
Mar 2023Manchester, United Kingdom
Working with local small businesses and worldwide FMCG brands. I provide consultation and end-to-end support for my client’s marketing and influencer campaigns, that are creative, meaningful and connecting with a humanised approach.
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Influencer Marketing and Talent ManagerBee Influence Ltd
Aug 2020 - May 2023Manchester, United KingdomFull Time
Promotion from Assistant to Manager role within 2 years. • Led 360 influencer/PR campaigns for world-leading clients, from pitching, talent outreach and reporting. • Successfully secured global client, Lee Kum Kee, retainer basis. Campaigns reached over 4M views organically on Instagram, TikTok, YouTube, Facebook and LinkedIn. • Sole influencer lead for campaigns with established brands such as VistaPrint, Greenpeace, EmmaSleep, Chinatown London, HiPP Organics, DOVE and more. • End-to-end management for all branded partnerships for talent, Shu Lin. Forming relationships and collabs with Intrepid, Deliveroo, VisitEngland, Taco Bell, Yakult, Betterhelp, Audible UK. • Creative lead for in-house graphics, campaign ideation, content creation and branded assets. • Responsible for admin, from brief creations and contracts to invoicing, analysing and processing data. • Trained, managed and led other team members on projects.

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Skills

• Adobe Indesign
• Adobe Photoshop
• Adobe Illustrator
• Organisation
• Strategic Analysis
• Trend Forecasting
• Branding
• Marketing
• Creative
• Content Creation

Education

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A LevelsJohn Cleveland College
Sep 2015 - Jun 2017Leicester, United Kingdom
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GCSEHinckley Academy
Sep 2013 - Jun 2015Hinckley, United Kingdom

Awards

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VInspired volunteering V50 awardVinspired
Volunteered 50 hours at the British Heart Foundation.