Based in London and working in brand consulting and fashion PR. I am a young, motivated young professional looking to expand my opportunities in fashion and lifestyle brands. Passionate about brand storytelling & all things vintage.
Consulting fashion brands on their marketing strategies & digital campaigns, as well as working alongside press (long & short lead) and stylists for product placement.
On-demand freelance personal stylist. Curating, designing and tailoring custom looks for customers from various backgrounds based on specific requirements.
-a luxury brand manufacturing electro-luminescent handbags -responsible for all social media: content creation, strategy implementation and analytics -lookbook design and PR oversight -e-commerce and wholesale; developing and implementing the CRM system -generating and analysing sales reports -modelling for two of the brand's collections
-representing luxury brands (Spektre Sunglasses, Solid & Striped, Chatelles) -event planning: location, catering, guest-list, invitations, press coverage -coordination with influencers and gifting
-implemented a content calendar to manage specific marketing campaigns -development of brand awareness and online reputation -launched social media campaigns relating to staff and shop operations, giving an insight to the day-to-day activities of LoftDesignBy stores in London
-assisted the company's CEO before and during NYFW SS'14 -use of Excel for preparation of budget, sizing charts, buy sheets -developed transferable skills in organisation and time management / teamwork -event organisation: fashion show
-worked for an online store, gaining insights of digital marketing -copywriting and translation of products (technicalities; inspirational story as background of each product) -applied languages: German, Italian, English
BA in Economics and Management. My modules included: Marketing, Accounting, Economics (Development/International), Business Innovation in Digital Technologies, Business Forecasting, Statistics, Strategic Management, Investment Analysis and Strategy (Finance)
Achieved the German Abitur with 1.6 grade. Main subjects: Mathematics (15), English (14), French (14), German (12), History (13) Activities: tutoring (Maths, English); Graduation organisational committee; student representatives body (head of class; charity events & fundraising)
Attended from the age of 7 to the age of 15, after which I moved to Germany to finish my high school diploma.