About me
Highly motivated, creative and data-driven marketer with seven years’ experience and a proven track record for first class marketing management. Strong organisation, interpersonal and stakeholder management skills, able to work with and influence a range of personalities and with the ability to translate business objectives into marketing strategy and plans.
Work history
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Brand Marketing ManagerUBM
- London, United KingdomFull Time
- Strategic development of year-round marketing and campaign plans, managing the campaign execution across multiple channels by the marketing team, working closely with Customer Insights, Digital, Content, Brand and Sales departments.
- Manage, monitor and develop the team, identifying training needs and encouraging development and growth
- Work with senior stakeholders internally and externally to create a positive working relationship, as well as forge relationships with key business teams
- Work with the Customer Insight Manager to devise year-round insight programmes and manage their implementation
- Database development and management, devising a data acquisition and re-engagement strategy
- Using a range of analytics tools to analyse campaigns and website trends, ensuring that all channels are being tracked accurately
- Maintain accurate budgets, reports, analysis and documentation
- Developing and building relationships with key event partners – associations, exhibitors and media
- Liaising with external suppliers including designers, website, SEO and PPC agencies, database and registration companies to ensure campaigns are delivered to agreed deadlines and budgets
- Reporting weekly on campaign deliveries to the Marketing, Sales and Brand Departments.
- Presenting marketing & campaign plans and relevant insights to internal stakeholders
- B2B lead gen campaigns. Working closely with the business development and Sales team to create B2B campaigns to generate quality leads and reach marketing influenced revenue targets.
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Marketing ManagerQS Quacquarelli Symonds
- London, United KingdomFull Time
- Developed and launched integrated, multi-channel online and offline campaigns designed to promote the company’s events in Italy and South East Asia
- Identified key market opportunities to expand the company’s events portfolio, which led to a 25% growth in sales volume within two years of entering the market
- Oversaw and managed financial budgets; reported the performance of the campaign effectiveness and recommended on-going improvements
- Developed partnerships with international media and key stakeholders negotiating deals that saved an average of 15% of the actual budget, without compromising business growth goals
- Led strategic marketing campaigns that grew events registrations by 35% and attendees by 15%; improved the conversion rate by 18% within the first year and decreased the CPA by 49% within two years
- Managed freelancers/temps/contract workers to achieve and exceed targets
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Skills
- Marketing Branding
- Creative
- Analytics Skills
- Social Media Management
- Budget Management
- Negotiation
- Empathic Listener
- Business Acumen
- B2B Campaigns
- Strategic Communications
Education
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MAMiddlesex University
- London, United Kingdom
Master's degree in Marketing Management