Short term project to devise marketing strategy to generate income for 3 products across select regions in Europe.
- Entrusted with building and administering a digital community and establishing a lasting reciprocal relationship with it - Manage and upload content for Good Earth’s blog on WordPress - Develop annual, seasonal and monthly social media content - Draft and upload content for all Social Media platforms - Manage Facebook, Twitter, YouTube & Instagram, Pinterest accounts - Plan and manage photo shoots necessary to support Marketing, Social Media & PR content - Custodian of all content (images, documents, design assets, marketing collaterals, films)
- Managed company's overall reputation and press mentions - Managed the Public Relations agency - Responsible for the company’s media relations & press interactions - Planned the annual media buying strategy
- Develop new business relationships and generate new income - Actively manage the sales process: lead generation, credentials pitch, solution pitch, negotiation, close and hand over to the Production team - Create and be accountable for all client proposals, contracts and any further documentation - Establishing and maintaining strong client relationships through regular close contact account management - Responsible for execution of business brought in and assumed role of Event Manager - Undertake other duties to support colleagues within the company as appropriate
- Undertook part-time work in pre-production and post-production of Hindi feature films - Work ranged from conducting auditions, placing actors in lead roles to preparing initial cuts for the editor of the film
Marketing, Market Research, Strategy