About
Hi there! I’m Nidhi Shetty, currently living in Berlin, Germany, and yes, still working on mastering the art of German (A2 level – so please speak slowly!). I’ve got a Master’s in Advertising from the S.I. Newhouse School of Public Communications and another Master’s in Graphic Design from Florence Design Academy.
I have a background in marketing management and design, with experience overseeing creative projects and managing event campaigns. My work has involved planning and executing marketing strategies, managing budgets, collaborating with teams, and ensuring a cohesive brand presence across various platforms. Additionally, I have extensive experience in designing creative assets for social media, from content creation to video and image editing.
I’m skilled in using tools like Adobe Photoshop, InDesign, After Effects, and WordPress, which have allowed me to manage everything from digital campaigns to content creation. With a strong foundation in project management, I enjoy working on both the strategic and creative sides of marketing.
Projects
- VICHYFor Vichy, the visual presentation was carefully arranged for product images, adjusting text placement, and incorporating brand-aligned colours and textures. The goal was to create an inviting, elegant layout that reflects Vichy's premium quality while enhancing accessibility. Each element was thoughtfully placed to capture attention, convey the brand's anti-ageing benefits, and maintain a cohesive look that resonates with Vichy’s sophisticated yet approachable aesthetic.
- CeraVeThe focus here was on revitalizing visual assets by updating text, enhancing images, and ensuring each element aligned with the brand’s clean, approachable aesthetic. I worked to create layouts that captured attention, maintained brand consistency, and communicated key product benefits effectively, adding a fresh touch to the brand’s look and feel.
- SkinCeuticalsFor this brand, my role focused on refining the visual layout by adjusting text placement, designing background creatives, and adding complementary elements to enhance the overall aesthetic. I ensured cohesive colour coordination in line with the brand’s palette, elevating the brand’s visual impact and consistency.
- sanostolThe main focus was enhancing the visual design through strategic text placement, creating background visuals, and adding brand-aligned elements. I worked on colour coordination to ensure consistency with Sanostol’s brand colours, elevating the overall appeal and cohesion of the creative assets.
- LIKEYOULIKEITcreating dynamic and visually appealing content for the client like tweaking their websites, social media, and POS materials. Also engaged in video editing and animation. Contributed to the generation of creative ideas tailored to commercial and editorial topics through thorough research and collaboration with the design team.
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Work history
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Junior Design & Concept ManagerCarry-On Publishing GmbH
- Berlin, Germany
As a Junior Manager Design and Conception at Carry-On Publishing GmbH, I provide comprehensive design support across various mediums, focusing on both print and digital platforms. My responsibilities include creating dynamic and visually appealing content for customer projects, websites, social media, and POS materials. I also engage in video editing and animation, ensuring the delivery of engaging and innovative content. Additionally, I contribute to the generation of creative ideas tailored to commercial and editorial topics through thorough research and collaboration with the design team.
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Event Manager & Graphic DesignerPSI Metals
- Berlin, GermanyFull Time
In my role as Event Manager & Graphic Designer at PSI Metals GmbH, I was responsible for planning and executing B2B events, including budget control, event design, and equipment selection to maintain a strong brand presence. I collaborated with advertising and media agencies to design and manage content in line with corporate guidelines. My role also involved managing media databases, designing invitations, and coordinating promotional materials to ensure cohesive and impactful event experiences.
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Skills
- Graphic Design
- Web Design
- Retouching
- Photoshop
- Print Design
- Wordpress
- Adobe Indesign
- Brochure Design
- Flyer Design
- Typography Design
Education
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Master's in Graphic DesignFlorence Design Academy
- Florence, Italy
One year graphic design course compiled of professionally learning the Adobe and 3D software, both traditional and modern methods and technology and the Italian language as an additional course.
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Master Degree in AdvertisingSyracuse University
- New York, United States
Intensive one- year, project-driven, management-focused masters course in the field of advertising, with the coursework giving elaborate information in:
Advertising management
Digital advertising and branding
Marketing communication
Strategic media planning
Graphic design and multimedia production
Account planning
Advertising campaigns
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