Work history
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Head of Media and CommunicationsWeta Workshop
- Wellington, New ZealandFull Time
I was responsible for telling the stories of all the amazing people who work at Weta Workshop. This meant managing a team of 14 videographers, editors, writers, photographers, producers and sundry other hanger ons.
As well as managing the team to deliver on their KPI's, I revamped the website, kickstarted the instagram feed, renovated the tour space experience and wrote and edited press releases for Sir Richard Taylor.
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Creative DirectorEightytwo&Partners
- Wellington, New ZealandFull Time
Insights equal ideas that drive innovation.
At Eightytwo, we captured fresh generational insights for our clients, and converted them into high value ideas that are proven to drive innovation. Across these ideas, we applied the disciplines of creativity, strategy, ecommerce and decades of marketing communications.
During my time there I revamped a government website to generate a 300% increase in revenue and was a founding member of the NZVRARA association.
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Skills
- Copywriting
- Ad Copywriting
- Brand Storytelling
- Creative Direction
- Ad Strategy
- Brainstorming
- Collaboration
- Concepts