A bright eyed graphic designer, I enjoy looking at typography, natural patterns, colours and intricate detail. Most of my works can be characterised by colourful and expressive features, tackling projects with a mission to create awareness in our digital age, focusing on social media platforms as well as working with print. My practice as a graphic designer focuses on culture and community as well as ensuring that work is fun and passion-driven.
My experience ranges from working as a freelance graphic designer conceptualising brands and branding strategy to managing my own shirt business and it’s social media content. It is too often that I find myself coming up with new passion projects be it making a new typeface, creating a new series of posters, or designing more shirts to launch; I live and breathe design and simply cannot function sanely without it.
Projects
- PANTA RHEI LOGOTYPELogotype and typography work for the Arthouse Mecha South East Asian concept game “Panta Rhei”. A collaboration with concept artist Rene Hasse, the game tackles the themes of syncretism of Southeast Asian cultures in a futuristic world of mechanical gods and forgotten technology. The logotype takes inspiration from the Buddhist and Hindu Dharma Wheel, an important form of imagery in the game, as well as sanskrit script writing. It is styled with gradients of gold illustrating a more mechanical f
- KOPI N KRAF REBRANDINGA branding project for Kopi N Kraf, a local Malaysian cafe and antique shop serving simple traditional Malaysian food located in the hills of Bentong, Janda Baik. The branding takes on an illustrated branded approach linked to the painted antiques found in the shop, with a bespoke typeface inspired by the antique Balinese door found at the front of the rock mounted cafe. Surrounded by tall trees and open spaces, a simple approach to layout with borders referencing traditional Malaysian architect
Work history
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WaitressKuala Lumpur Cafe
Leeds, United KingdomPart Time
Waitressing and communicating with customers.
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Graphic DesignerKopi n Kraf
- MalaysiaFreelance
Oversaw and managed the branding identity for the traditional cafe Kopi n Kraf.
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