Experienced Founder with a demonstrated history of working in the marketing industry. Skilled in Business Growth, Marketing, Market Research, Event Management and Pitching. Strong entrepreneurship professional with extensive experience developing and leading teams as well as managing and creating brands and growing businesses.Locked Pro Plan feature
Step It Up Dance Ltd. is an award-winning urban dance company delivering classes, parties and workshops to tots from age 18 months to teens. We currently deliver our innovative, educational curriculum within nurseries, schools and communities across Edinburgh and The Lothians. I have built this business from one teacher and one manager, to a team of six employees, twenty freelance dance teachers and have a team in place meaning that I own the business but no longer work in the business other than providing strategic input. Step It Up Dance for healthy, happy kids.
Main client experience: The Scottish Government (key projects including 'Early Years' and 'Anti-Social Behaviour & Young People' qualitative research as well as Health & Wellbeing campaigns), Scottish Chamber Orchestra, NHS Scotland, Scottish Water Business Stream, Tesco Bank, Remy Martin, Lifelong Learning UK. Extensive experience of managing the implementation of large-scale research and strategy projects. Including briefing external recruiters; conducting in-depth qualitative research throughout the UK; analysing findings, managing the delivery of results on-time & on-budget and making strategic recommendations for brand development.
Responsible for strategic development of clients including Scottish Government, BBC Scotland, Overgate Shopping Centre (Dundee), National Museums Scotland, Scottish Chamber Orchestra, Dunfermline Building Society.
Strategic Planner developing brand positioning and campaigns for clients including National Trust for Scotland, DC Thomson, Walkers Shortbread, Edinburgh Chamber of Commerce, VisitScotland, Bank of Scotland, Land Securities (The Centre: Livingston), Velux, Seafish.
One year Postgraduate Diploma covering Advertising Planning & Strategy.
Four year course covering all aspects of business, including marketing, market research, strategy, economics, finance ...
Silver Award for my paper on the effectiveness of a Seafish brand campaign.