Experienced Founder with a demonstrated history of working in the marketing industry. Skilled in Business Growth, Marketing, Market Research, Event Management and Pitching. Strong entrepreneurship professional with extensive experience developing and leading teams as well as managing and creating brands and growing businesses.
Work history
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FounderStep It Up Dance
Edinburgh, United KingdomFull Time
Step It Up Dance Ltd. is an award-winning urban dance company delivering classes, parties and workshops to tots from age 18 months to teens. We currently deliver our innovative, educational curriculum within nurseries, schools and communities across Edinburgh and The Lothians.
I have built this business from one teacher and one manager, to a team of six employees, twenty freelance dance teachers and have a team in place meaning that I own the business but no longer work in the business other than providing strategic input.
Step It Up Dance for healthy, happy kids.
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Senior PlannerThe Leith Agency
- Edinburgh, United KingdomFull Time
Main client experience: The Scottish Government (key projects including 'Early Years' and 'Anti-Social Behaviour & Young People' qualitative research as well as Health & Wellbeing campaigns), Scottish Chamber Orchestra, NHS Scotland, Scottish Water Business Stream, Tesco Bank, Remy Martin, Lifelong Learning UK.
Extensive experience of managing the implementation of large-scale research and strategy projects. Including briefing external recruiters; conducting in-depth qualitative research throughout the UK; analysing findings, managing the delivery of results on-time & on-budget and making strategic recommendations for brand development.
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Skills
- Business
- Brand Building
- Marketing Strategy
- Strategic Communications
- Market Research
- Project Planning
- Creative Solutions
- Action Oriented
- Event Planning
- Ad Strategy
Education
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PG Dip Advertising Planningwest herts college
- Watford, United Kingdom
One year Postgraduate Diploma covering Advertising Planning & Strategy.
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MA (Hons) in Business ManagementUniversity of St Andrews
- Saint Andrews, St Andrews, United Kingdom
Four year course covering all aspects of business, including marketing, market research, strategy, economics, finance ...
Awards
Marketing Society (Scotland) Silver AwardThe Marketing Society
Silver Award for my paper on the effectiveness of a Seafish brand campaign.