Cross-media digital marketer with 5+ years of experience, bringing extensive knowledge and depth of digital marketing across paid search, paid social, display advertising (standard and video) and media planning. Keen interest in digital marketing, branding, global firms, languages, and emerging markets.
Work history
International Content & Performance Marketing LeadWarner Bros.
London, United KingdomFull Time
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International Digital Marketing ManagerWarner Bros. Entertainment
- London, United KingdomFull Time
• Leading all cross-device digital marketing activity in the Warner Bros. Interactive Entertainment branch for the games division across EMEA
• Creation and strategic implementation of media campaigns for core, kids & casual, mobile games on console, PC and handheld platforms
• Provide tactical feedback to local marketing teams on the management of digital campaigns
• Developing strategic digital activations and maintaining a strong relationship with the media agency
• Managing creative agencies, ensuring assets resonate with markets and are built to spec
• Leading the on-boarding of the Bluekai DMP integration across EMEA, building custom audience segments
• Liaising cross-divisionally with the theatrical and HBO teams to create synergy across campaigns and utilise key first party data segments for hyper-targeted digital media campaigns
• Implementation of brand uplift studies to deduce insight on media performance and target audience
• Managing the brand and product marketing for Rocket League
• Leading the Snap Inc. partnership for the games division and activating Snap Ads, Lenses, Filters and Snap Codes to promote new titles
• Contrived a Snap lens to depict the user with Celebrimbor- a main figure in Shadow of War. The activation took place in: UK, DE, FR, BE, NL.
• Created a global Snap Code to ‘unlock’ the aforementioned lens, which appeared on OOH and DOOH placements across the US (including Times Square), UK, and Cologne, Germany for Gamescom
• Spearheaded the digital media activation for the launch of Shadow of War across Europe, leveraging first, second and third party data segments to deliver on a mix of a programmatic, YouTube and DCO activity; resulting in a 30% higher completion rate than planned and an increase in purchase intent
• Developing strategies for LEGO titles in compliance with GDPR and COPPA when targeting kids
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Skills
- Digital Media
- Advertising Analysis
- Data
- Ad Strategy
- Marketing
- Brand Partnerships
- Business Development
- Brand Engagement
- Branded Content
- Audience Development
Education
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MSc International BusinessThe University of Nottingham
- Nottingham, United Kingdom
MSc International Business Thesis Topic:
To what extent is social media marketing localised in an increasingly globalised world? An exploratory study with comparative focus on the creative marketing strategy of Adidas in the United States and the United Kingdom.
The primary aim of this study was to identify creative and social media marketing strategies that brands can use to effectively engage with users and consumers, in the context of international advertising. A further objective was to discover cross-cultural marketing strategies in relation to interactivity, and determine if standardisation or localisation is suitable.
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BA (Hons) International Media and CommunicationsThe University of Nottingham
- Nottingham, United Kingdom
Awards
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Digital Marketing CertificateSquared Online | Developed with Google
An advanced digital marketing course developed with Google and partnering corporate media companies. The award-winning digital marketing course is tailored towards professionals and those seeking to further expand their knowledge of the industry as a whole.
The education approach by Google is crowdsourced by leading employers to meet the need for high calibre digital talent and leadership. The programme, being on the cutting edge of data, statistics and trends offers the opportunity to explore core business strategies and varying Google technologies such as Google AdWords and Analytics. Marketing industry experts run the sessions, and there are often high profile guest speakers to share knowledge.
Certificate endorsed by Google and certified by the IPA