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As Web Content Administrator at Bespoke 4 Business I use our CMS to create engaging and relevant content for our clients. A great deal of my role involves writing creative content for websites such as blog posts that are relevant to the client and optimise their SEO ranking. Using my creativity and passion for brands, I create a unique tone of voice that speaks to their consumers. Throughout my role I am constantly striving to move forwards and learn, I take pride in forming professional and secure bonds with the clients I liaise with and write for. I am learning SEO as I go along under the watchful eye of Mr Alan Butters (who if you don't know, you should.)
Folk Digital is a storytelling agency specialising in omni-channel retail strategy for ambitious brands like Hermés, Issa, Kelly Hoppen and Pernod Ricard. My role at Folk is to liaise directly with clients, writing and editing online content to their specifications. Most recently I’ve been working with high end furniture brand Brissi, who have a defined set of principles they want to be reflected in their company’s public identity. In order to do this, I developed a strategy to streamline the blog content, rewriting existing content to fit the new style and aesthetic of the website. Alongside this I’ve also assisted with market research for Folk Digital clients, seeking out their competitors and identifying new market opportunities using gap analysis.
Addictive Daughter is a self-help lifestyle concept set up by two twenty-something women with 'addictive personalities' - Persia and Joey. Its goal is to ‘lovingly guide you through your Quarter-Life Crisis and inspire you to create a better life for yourself than you ever dreamed possible.’ My role is to create and optimise their social network output and create more concise Instagram content. Following a brief from the company directors I developed a strategy and created a colour and font scheme and a layout template to apply across AD’s social media presence. I created a signature logo for Addictive Daughter that will be shown throughout all of their online content, dramatically improving the brand’s online identity.