Nikki Scher

Editor

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

Skills

  • Copy
  • Editing
  • Writing
  • Campaign
  • Email
  • Feature Articles
  • Digital Copywriting
  • Cms
  • Stakeholder Management
  • Copywriting

People I’ve worked with

Companies I’ve worked with

  • ASOS

    ASOS

    • Fashion and Textiles

Work history

Currently

Email Editor and Copywriter

ASOS

Sep 2014
  • London, United Kingdom
  • Full Time
  • Focusing on creating engaging, informative and effective copy across both womenswear and menswear email and mobile channels. This involves working alongside the marketing and editorial teams to devise successful emails that not only entertain but drive conversion to sales. As well as looking after .com and some international emails, I also write the lifecycle emails, specialist newsletters, CRM SMS and push notifications, paid social, and I work with Digital Marketing on hit + run campaigns. I also manage the junior editor.

2014

Journalist

Various

Apr 2010 - Sep 2014
  • London, United Kingdom
  • Freelance
  • Writing for several titles including Stylist.co.uk, MSN Food, Metro, Tatler, Redonline, the Daily Mail, Neverunderdressed.com, Ikea Family Live, fresh escapes and Womanandhome.co.uk.

2010

Journalist

Various

Apr 2009 - Apr 2010
  • Melbourne, Australia
  • Freelance
  • Based in Melbourne for a year, as well as freelancing for UK publications, I also wrote for some Australian titles: The Age newspaper, Get Lost! Magazine, Mr & Mrs Smith, Virgin Blue Voyeur, Broadsheet Melbourne, Melbourne Bride, Australian Bride, For The Love Of Travel and Australia & New Zealand magazine.

2009

Features Editor

fresh magazine

Nov 2006 - Mar 2009
  • London, United Kingdom
  • Full Time
  • fresh magazine was a monthly food title that also dipped into travel. My responsibilities included: ● Deciding on and shaping the features every month ● Writing topical, seasonal and regular food and travel features ● Sourcing and interviewing celebrities such as Jamie Oliver, Marco Pierre White, Trudie Styler, Jimmy Choo and Raymond Blanc ● Reviewing restaurants, products, books and gadgets ● Organising and styling product shoots ● Commissioning freelancers ● Interviewing potential employees and mentoring interns ● Working with clients on advertorials

2006

Feature Writer

fresh magazine

Feb 2005 - Nov 2006
  • London, United Kingdom
  • Full Time
  • I was responsible for writing regular features like Cheese of the Month, food news, product reviews, events and competitions. I also organised props for shoots and maintained relationships with prs, agents, writers and photographers.

Education

Currently

Social Media and Marketing

University of The Arts London (UAL)

Sep 2013
  • London, United Kingdom

2002

English Literature and American Studies 2:1

University College Northampton

Sep 1999 - Aug 2002
  • Northampton, United Kingdom