Focusing on creating engaging, informative and effective copy across both womenswear and menswear email and mobile channels. This involves working alongside the marketing and editorial teams to devise successful emails that not only entertain but drive conversion to sales. As well as looking after .com and some international emails, I also write the lifecycle emails, specialist newsletters, CRM SMS and push notifications, paid social, and I work with Digital Marketing on hit + run campaigns. I also manage the junior editor.
Writing for several titles including Stylist.co.uk, MSN Food, Metro, Tatler, Redonline, the Daily Mail, Neverunderdressed.com, Ikea Family Live, fresh escapes and Womanandhome.co.uk.
Based in Melbourne for a year, as well as freelancing for UK publications, I also wrote for some Australian titles: The Age newspaper, Get Lost! Magazine, Mr & Mrs Smith, Virgin Blue Voyeur, Broadsheet Melbourne, Melbourne Bride, Australian Bride, For The Love Of Travel and Australia & New Zealand magazine.
fresh magazine was a monthly food title that also dipped into travel. My responsibilities included: ● Deciding on and shaping the features every month ● Writing topical, seasonal and regular food and travel features ● Sourcing and interviewing celebrities such as Jamie Oliver, Marco Pierre White, Trudie Styler, Jimmy Choo and Raymond Blanc ● Reviewing restaurants, products, books and gadgets ● Organising and styling product shoots ● Commissioning freelancers ● Interviewing potential employees and mentoring interns ● Working with clients on advertorials
I was responsible for writing regular features like Cheese of the Month, food news, product reviews, events and competitions. I also organised props for shoots and maintained relationships with prs, agents, writers and photographers.