About me

Account director and audio producer with 10 years of experience in advertising and broadcasting. I have led a wide variety of campaigns to create impactful audio-visual content for major brands in partnership with media owners such as The Guardian, ITV, and Channel 4. I am skilled at client servicing and adept at all aspects of the creative process, from ideation to delivery, with an acute sense of what constitutes engaging content. I have freelanced at large ad agencies as well as directly with brands and have worked with: • Financial institutions (HSBC) • Major tech brands (Dell & Nikon) • Pharmaceuticals (Bayer & GSK) • Sport (The FA, Six Nations Rugby, & TalkSport) • FMCG (Coca-Cola & McDonalds) • Luxury goods (Moet & Chandon) • Retail (Kingfisher Group, B&Q) • Government organisations (The Home Office) • Entertainment (ITV & Sky) • Newspapers (The Guardian & Telegraph) • Translation services (Hogarth Worldwide) • Charities (Comic Relief & Shelter) I am skilled at long and short-form copywriting, creative, audio production, audio editing, podcast creation and radio ad creation.

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Projects

• ITV Love Island Audio and OOH TakeoverITV launched a major Summer audio and digital out-of-home campaign in partnership with Transport For London to announce the new series of Love Island. Oxford Circus station was had a signage takeover and all the tannoy announcements were replaced by impactful and comedic audio spots relating to the show.
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  ITV Drama Audio AdvertsCreating a series of trailers for radio and podcast advertising on behalf of ITV

Projects credited in

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  One year to save the planet - The GuardianHere's something that I worked on last week for the Guardian , this was a real dream job! I've wanted to do a Guardian cover since I started studying! The cover went with an article about positive ways that the reader could get active and help fight the climate crisis!
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  #KnifefreeHome office campaign against knife crime consists of stills, four films on TV and cinema and radio adverts.

Work history

Audio Producer & CopywriterITV
Sep 2020 - Jul 2021London, United KingdomFreelance
Overseeing the creation of audio media (radio & podcast content) for ITV across various flagship shows such as The Voice, I'm A Celebrity Get Me Out Of Here, and Love Island 2021. Creative lead including scriptwriting, audio editing, and production.
Audiovisual Content ProducerThe Guardian
Jan 2020 - Jun 2020London, United KingdomFreelance
Managing the production process including creative ideation, scriptwriting, and editing for a video-on-demand documentary film to highlight homelessness in the UK, working in partnership with charities Shelter and Crisis as well as sponsor HSBC Bank.

Skills

• Project Management
• Social Media Management
• Marketing Strategy
• Marketing Analytics
• Audio Editing
• Audio Production
• Copywriting
• Digital Marketing
• Adobe Audition
• Audacity

Education

IPA Certificate in AdvertisingThe IPA (The Institute of Practitioners in Advertising)
Aug 2015 - Aug 2016London, United Kingdom
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APM Project Professional QualificationAssociation for Project Management (APM)
Feb 2011 - Jul 2011London, United Kingdom

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