About me

I’m a strategic, creative and collaborative Comms leader experienced in translating business priorities into impactful narratives, campaigns and audience engagement. Expertise includes brand building and the development and execution of global, regional and locally integrated b2b and b2c initiatives.

QuestionsProjectsExperienceTeam

Work history

Director, Communications, UK&IMastercard
Nov 2021 - Nov 2022London, United KingdomFreelance
• Working within the wider Marketing team to develop and drive b2b and b2c campaigns, (Product, Fintech, SME), media relations and ESG priorities • Developing and overseeing Ireland market activity, including campaign planning and execution, stakeholder and executive engagement, brand positioning, media relations, events (b2b/tech), content creation and social media • Fielding issues and developing statements for media • Leading on key sponsorships assets such as UEFA, BRITs and The Open o Developing event and media relations strategy o Working closely with Global and European colleagues to ensure consistency across positioning and messaging o Stakeholder engagement • Managing agency relationshi
Director, Communications, EuropeMastercard
Nov 2020 - Nov 2021London, United KingdomFreelance
• Integral part of the Pan-European Communications team supporting 54 markets in achieving excellence across: product comms, content creation, media relations, social media and messaging for partnerships, C-Suite and events • Working closely with Global and country colleagues to ensure integration across positioning, narrative, content and brand assets • Responsible for driving regional ESG and DEI priorities o Launched Mastercard’s first Sustainability Innovation Lab to European Press • Developed media strategy and data-driven materials to drive forward the European Always On approach o Worked closely with Insights team to develop reports around topics such as ‘Everyday Spend’ ‘Post-Covid Digital Transformation’ and ‘Change in Consumer Sustainability Buying Habits’ • Managed multiple agencies

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Skills

• Campaign Development
• Campaign Delivery
• Brand Communication
• Brand Collaboration
• Stakeholder Engagement
• Media Relations
• Strategic Communications
• Strategic Partnerships
• Social Media
• Leadership

Education

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Bachelor of Arts (BA) Keene State College
Sep 1993 - May 1997Keene, United States