About me

Experienced and passionate External Relations professional with robust expertise across brand building, strategy and the development of integrated, creative campaigns for both local and global markets.

QuestionsProjectsExperienceTeam

Work history

Sr Pr ConsultantGoldbug
Sep 2019 - Dec 2019London, United KingdomFreelance
• Acted as board member responsible for agency performance and growth • Led teams across the business for clients such as not-for-profits Internet Matters and Music for Dementia 2020 • Strategic partner to board level clients and key stakeholders • Devised and executed creative PR campaigns including: o Internet Matters Fake Influencer Campaign  Activity designed to drive transparency around CGI-generated influencers to the parent and youth audiences  Top-tier coverage included: The Guardian (publication and online), i-News o Music for Dementia 2020 Playlist Campaign with Lauren Laverne  Top-tier coverage included: The One Show, Sky News, Telegraph, Grazia, Liverpool Echo and Birmingham Mail  Campaign results exceeded set KPIs • Drove editorial strategy including content creation (written and video), media relations and social media • Forged senior press relationships across national and regional outlets • Identified new business opportunities • Collaborated with Policy and Government representatives around internet safety for children and dementia care • Supported and nurtured junior team
Consumer Comms & PR Lead, UKeBay
Feb 2019 - Dec 2018London, United KingdomFreelance
• Collaborated with wider Marketing team in developing integrated campaigns • Worked closely with Corporate and Purpose Comms colleagues to ensure delivery of a robust proposition to stakeholders and media • Developed and managed of relationships with PR agencies (x 3) • Developed and maintained key press relationships across consumer, beauty and fashion, home and garden • Fiscal responsibility • Supported, mentored and grew junior team

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Skills

• Public Relations
• Brand Communication
• Brand Management
• Writing
• Events PR
• Press Relations
• Consumer PR
• Media Relations
• Content and Media Writing
• Communications
• Charity Experience