PostsProjectsExperienceTeam

Projects

• M3 Labs portal UIMSQ wanted to create an internal portal for their new agency M3 Labs, that staff would use to launch approved AI tools. I worked alongside MMT, MSQ’s UX agency, to apply M3 Labs’ branding to the UX interface across desktop, mobile, and tablet.
• Fred. Olsen email toolkitA toolkit of pre-built and pre-tested email modules for Fred. Olsen, allowing design flexibility and brand consistency within a rapidly deployed email process. The toolkit streamlined the earlier ad hoc way of briefing, designing and building each emails, allowing fast turnaround times the client were looking for.
• GSMA: MWC Barcelona 2020Visual identity exploration for GSMA / Mobile World Capital (MWC) conference in Barcelona and Shanghai. Enriching the visual identity of MWC (world’s largest mobile phone conference) Barcelona – including photography direction/ treatment, iconography, supporting background graphic elements (adapting existing wave asset) and infographic styling. Iconography was also developed in the colour palette of the Shanghai conference (pink/purple/orange).

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Work history

Design leadBrave Spark
Mar 2023 - Aug 2024London, United KingdomFull Time
Managing key account (Fred. Olsen) and up to 5 team members + freelancers. Managing and QCing all work, large project strategy discussions and client presentations, campaign and key work art direction, setting up and implementing workflows, guidelines and studio processes, print and digital design, and artworking.
Freelance design leadBrave Spark
Sep 2022 - Mar 2023London, United KingdomFreelance
Freelance design team lead in rapidly expanding design studio, working primarily on travel industry sector (Fred. Olsen Cruise Lines). Setting up workflows, file handling, guideline documentation, templating and reviewing all work, as well as design work for print and digital in a fast paced environment.

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Skills

• Graphic Design
• Digital Design
• Logo Design
• Branding Design
• UI Design

Education

B
B
MSc PsychologyBirkbeck College, University of London
Sep 2020 - Sep 2022London, United Kingdom
M
M
Master of Multimedia DesignMonash University
Jan 2004 - Apr 2005Melbourne, Australia

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Awards

C
C
Creativepool Annual 2019 – ShortlistedCreativepool
Shortlisted for Connected Pictures creative identity in the 'Graphic' category.
British Airways 'Fly Well' – Nominated for “DIGITAL – Best site / Microsite – Single” categoryCreative Circle
Via OgilvyOne

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