About me
Innovative and highly organised, results-driven and proactive, I am seeking a senior management role that will utilise my strategic marketing and brand development experience and give me a new challenge.
I’m currently working from home creating, directing and analysing both simple and complex multi-channel marketing campaigns for the National Trust. Skilled in brand reinvention and development, audience targeting and building successful strategies to grow awareness and drive membership sales.
I am a passionate, driven leader who goes above and beyond, providing the best possible all-round support to colleagues at all levels. Empathetic, experienced and trusted, I am able to see the bigger picture, bringing together the right people and skills to get the best results.
Work history
Marketing & Communications ConsultantNational Trust
United KingdomFull Time
I lead the regional marketing for 14 National Trust properties in Kent and East Sussex, focusing on membership acquisition, commercial growth and brand awareness. This includes conducting regular reviews, workshops and monthly meetings. I am responsible for the development of targeted strategies to meet regional KPI's, business objectives and membership income growth. My role involves the creation of high quality, on-brand, editorial content, direct marketing, optimised web articles, digital advertising, social media content, PPC and email marketing. I also regularly resolve contentious issues, supporting colleagues and working with local press. During this current phase of the National Trust’s recovery from the pandemic, I was invited to be the regional lead on a national membership engagement programme to add membership value and minimise cancellations.
Marketing & Visitor Experience ManagerNational Trust
- Uckfield TN22, UKFull Time
I set up and ran the Marketing and Visitor Experience department for Sheffield Park and Garden. During my five-year career at Sheffield Park I was instrumental in increasing visitor numbers by 50%, exceeding annual membership sales targets and doubling the family visitor numbers. I worked with stakeholders at all levels of the organisation, influencing and building sustainable on-going relationships in order to deliver projects and develop myself and my team in terms of our skills and experience. I undertook brand development to change perceptions and broaden audience appeal; specifically, targeting young families, and created strategies for audience development and business growth. A fundamental part of my role included project managing and delivering innovative projects aimed at delivering visitor growth. This culminated in an annual five-week festival which exceeded targets by 30%.
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Skills
- Email Marketing
- Multi-platform Content
- Social Media
- Print Advertising
- Print Design
- Web Content
- PR Campaigns
- Photography
- Optimisation
- Evaluation