I help purpose-driven brand to find their flow with people-centred brand strategy. From brand agencies and global non-profits to start-ups, I’ve teamed up with founders, leadership, and agency owners to build brands with purpose and that lead to insight-led marketing plans that can really make an impact.
My journey into strategy, and the evolution of my big-picture, people-centered, and creative mindset, began with a BA (Hons) in Design Management & Innovation. Since then, I’ve built up 20 years of experience in strategic communications across public, private, and community healthcare organisations.
For the last seven years, I have concentrated on working as a freelance brand strategy consultant, guiding internal teams, clients and other stakeholders through strategic brand planning processes, consistently challenging the status quo with people-centered insights.
:: 6+ years as a brand strategy consultant
:: 15+ years as a senior marketing and communications manager
:: 5 awards
Work history
Brand Strategy ConsutlantThe Mood Project
- Barcelona, SpainFreelance
I led the agency’s own brand refresh, working hand-in-hand with The Mood Project's strategy team. For the past 5 years I´ve regularly teamed up with strategy team to help define and shape their clients’ brands and carried out deep qualitative market research to inform a creative direction.
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Senior Brand & Marketing ManagerListen to Act
- London, United KingdomFreelance
I steered the transformation of a local Healthwatch brand, turning it into an independent charity by collaborating closely with the leadership team, trustees and other key stakeholders.
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Skills
- Advertising
- Film
- Digital
- Project Management
- Strategic Planning
- Creative Direction
- Online Campaigns
- Print Campaigns
- Consumer Behavior
- Creative Thinking
- Illustrator
- Indesign
- Photoshop
- Powerpoint
- Design Management
Education
BA (Hons) Design Management and Innovation (2:1)De Montfort University
- Leicester, United Kingdom