Hello, I’m Nina, a freelance Senior Designer and Art Director with 11 years’ experience working in-house with global brands, within creative agencies and freelancing directly with clients.
My expertise lies in visual identity and creative ideating; positioning brands, developing concepts, identities and packaging, defining brand guidelines, formulating content and marketing ideas, and working within creative teams across continents.
Throughout my career I have developed global campaigns, working on the direction for digital, print and environmental deliverables. My multi-disciplinary design approach is strategic and concept-driven, always striving to produce design work that inspires action, adds value and helps products, brands and businesses to grow and succeed.
If you are interested in discussing how we could work together to bring your idea to life, please don’t hesitate to reach out! I’m always happy to expand my network and chat through any creative concepts.
Projects
- The Holiday CollectionArt direction for The Wing’s holiday collection. The themes of the shoot were the joy of missing out, extreme self care and guiltless indulgence. Creative Direction — Deva Pardue, Kirstin Huber Type Design — Naomi Otsu Art Direction — Nina Maxine, Tara Masterson Hally Production — Jane Hur, Chelsea Williams Photography — Aileen Son
- The Sisterhood CollectionArt direction for The Wing’s Sisterhood collection. The shoot was inspired by the joy of sisterhood and the spring season, reflected in the playful colour palette and props. Creative Direction — Deva Pardue, Kirstin Huber Design — Kirstin Huber, Adriana Gallo Art Direction — Nina Maxine Prop Stylist — Shannon Maldonado Production — Kimberle D’Aria, Jane Hur, Chelsea Williams Photography — Aileen Son
- Yuzu SpaceYuzu Space is a talented Collective creating, tattooing and tooth-gemming from their shop-front in Hackney Downs, East London. The studio, comprised of three female artists, creates a safe and wholesome environment for body modification, worlds apart from the traditional tattoo community. Yuzu Space opened its doors in summer 2022 after two years of exploration during lockdown, and has been flourishing ever since. I developed a youthful and approachable visual identity that feels fun, inviting
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Work history
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nina.worksnina.works
London, United KingdomFreelance
When the world shut down in March 2020, I took the opportunity to try my hand at freelancing. This way of working has been incredibly fulfilling, allowing varying levels of ownership, collaboration and creativity. Over the past four years, I have alternated between working directly with clients, crafting brand identities together or collaborating on a special campaign, or as a team member within large global agencies, bringing extensive projects to life with in-house creatives.
Whatever size your project or industry, I'm always open to new partnerships and projects!
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Senior Graphic DesignerThe Wing
- New York, United StatesFull Time
The Wing was a co-working, networking and events space designed for women of all definitions. Opened on the eve of Trump’s inauguration in 2016, the space had a strong emphasis on the empowerment of women set in rich, comfortable interiors. For two years, I worked as one of two in- house Senior Designers in the headquarters in New York, spearheading projects and managing junior designers.
My main responsibilities centred around space signage and interiors, merch design, photoshoot art direction, marketing campaigns and global partnerships. At the time of closing due to Covid, The Wing had eleven international locations.
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Skills
- Graphic Design
- Graphic Communication
- Graphics
- Adobe Creative Suite
- Branding
- Brand Identity
- Visual Identity
- Logo Design
- Brand Campaigns
- Campaign Design
Education
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Bachelor of ArtsEdinburgh University
- Edinburgh, United Kingdom
Awards
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TDC65 Award for Typographic ExcellenceTDC