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Responsibilities include managing key marketing deliverables including planning and execution of annual marketing campaigns, retail promotional activity, events, in-store visual theming and brand & promotional collateral. • Plan and manage the retail marketing calendar executing all retail events, pop-ups and promotions to help achieve sale targets, raise brand awareness and drive customer acquisition • Manage the production and execution of visual merchandising for new product launches and seasonal campaigns • Plan and execute campaigns such as Mother's Day, Valentine's Day, Chinese New Year and Christmas liaising with digital, design, PR and VM teams to collate a 360 degree communication plan to deliver to franchise partners • Manage the production and distribution of brand collateral such as seasonal brochures and collateral to support new product launches • Plan and project manage store theming and dressing to reflect marketing communications and branded themes • Manage and present budgets for campaign execution and collateral production into feed into main marketing budget
Coordinate and implement seasonal marketing campaigns and brand strategy across all retail channels with a focus on our UK stores • Assisted the Retail Marketing Manager with execution of all in-store events and pop-ups • Managed the production and execution of the visual merchandising activities during the Christmas period • Support all retail stores with new product launches through marketing activities such as visual merchandising, events and advertising • Assisted the Director of Marketing with the management and planning of the marketing calendar and seasonal campaigns • Project managed existing and new packaging projects working closely with our suppliers from design through to production • Work alongside our creative agency to shoot the Spring Summer 16 campaign • Compile a monthly retail marketing report for distribution the business
Responsible for managing and supporting the day-to-day operations of the Astley Clarke Marketing Department with a particular focus on Email Marketing, Affiliate Marketing and project management • Led a team to create various online and in-store ad campaigns. Main responsibilities included planning the themes for seasonal promotions and liaising with our graphic designers for online artwork and POS material • Continuously managed and maintained the Astley Clarke customer database. Performed detailed analysis to identify new customers, and harness the loyalty of VIP and post?purchased clientele. • Project managed direct mailers for the Astley Clarke customer database and cold lists, overseeing the production of the mailers and catalogues • Updated and implemented activities on the marketing calendar for retail and wholesale accounts • Assisted the Creative Director with various photo-shoots for campaign and collection imagery. Coordinated with the photographer and re-toucher to ensure all imagery was distributed internally in a timely manner
Support the Head of Communications with all Marketing activities at the Georg Jensen UK office, working closely with the wholesale and merchandising teams and the external PR agency. • Organized and executed in-house events such as Vogue Fashion Night Out and seasonal press days. Activities included coordination with various departments in the business and organizing the logistics of all the events • Assisted in developing and delivering the local marketing strategy that supports the global brand strategy for UK customers • Developed the direct mailers and email campaigns to improve customer acquisition and retention. Executed targeted mailers and emails to our CRM database • Responsible for marketing activities such as advertising, staff training, and event management for all UK wholesale accounts • Assisted with the UK marketing budget by ensuring the spend was in-line with the set budget • Oversaw and managed the budget for media buying for the second half of the year (2013) • Worked alongside the UK PR agency to develop PR strategies targeting UK press and online publications to secure coverage on product launches