Nitya Assomull

Marketing Executive


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  • Fashion
  • Advertising
  • Events
  • Marketing PR

Work history


Marketing Executive

Astley Clarke

Nov 2013
  • Responsible for managing and supporting the day-to-day operations of the Astley Clarke Marketing Department with a particular focus on Email Marketing, Affiliate Marketing and project management • Led a team to create various online and in-store ad campaigns. Main responsibilities included planning the themes for seasonal promotions and liaising with our graphic designers for online artwork and POS material • Continuously managed and maintained the Astley Clarke customer database. Performed detailed analysis to identify new customers, and harness the loyalty of VIP and post?purchased clientele. • Project managed direct mailers for the Astley Clarke customer database and cold lists, overseeing the production of the mailers and catalogues • Updated and implemented activities on the marketing calendar for retail and wholesale accounts • Assisted the Creative Director with various photo-shoots for campaign and collection imagery. Coordinated with the photographer and re-toucher to ensure all imagery was distributed internally in a timely manner


Marketing & Press Assistant

Georg Jensen

Jun 2011 - Nov 2013
  • Support the Head of Communications with all Marketing activities at the Georg Jensen UK office, working closely with the wholesale and merchandising teams and the external PR agency. • Organized and executed in-house events such as Vogue Fashion Night Out and seasonal press days. Activities included coordination with various departments in the business and organizing the logistics of all the events • Assisted in developing and delivering the local marketing strategy that supports the global brand strategy for UK customers • Developed the direct mailers and email campaigns to improve customer acquisition and retention. Executed targeted mailers and emails to our CRM database • Responsible for marketing activities such as advertising, staff training, and event management for all UK wholesale accounts • Assisted with the UK marketing budget by ensuring the spend was in-line with the set budget • Oversaw and managed the budget for media buying for the second half of the year (2013) • Worked alongside the UK PR agency to develop PR strategies targeting UK press and online publications to secure coverage on product launches



Marketing Management/leisure Planning

Oxford Brookes University

Aug 2008 - May 2011