Experienced Director of Product Marketing with a track record of success in crafting compelling messaging and go-to-market strategies across diverse sectors. With a background in both product and content marketing, I excel at understanding customer pain points and delivering tailored solutions. Skilled in storytelling and messaging, I thrive on driving engagement and satisfaction. Always eager to learn and grow, I welcome opinions and ideas to continually refine my approach to messaging, storytelling, and writing.
Work history
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Director of Product MarketingOcelot
United StatesFull Time
As the Director of Product Marketing, I take charge of shaping the narrative and strategy behind our products' journey from development to market. My role involves crafting compelling messages, collaborating with cross-functional teams, and ultimately driving customer engagement and revenue growth. It's about translating the value of our offerings into meaningful experiences for our target audience.
Head of Product Marketingwejo
- Manchester, United KingdomFull Time
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Skills
- Product Marketing
- Strategic Marketing
- Storytelling
- Product Launch
- Product Writing
- Brand Messaging
- Content Marketing
Education
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Product Marketing CertificateProduct Marketing Alliance
- United Kingdom
I am proud to have completed the Product Marketing Core Certification, the industry standard for product marketing professionals. This comprehensive course equipped me with the essential knowledge, practical skills, and industry-tested frameworks to excel in every aspect of product marketing, from pricing and positioning to sales enablement and beyond. With this certification, I am fully equipped to drive successful product launches, optimize marketing strategies, and deliver exceptional value to both customers and stakeholders.
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Business Studies with Specialism in MarketingUniversity of Central Lancashire
- Preston, United Kingdom
BA (Hons) in Business Studies with Specialism in Marketing: I gained a comprehensive understanding of business principles while focusing on the dynamic world of marketing. Develop strategic marketing skills, consumer behavior insights, and market analysis techniques to excel in various industries. The programme combined theoretical knowledge with practical applications (spending third year out on industrial placement), preparing you for a successful career in marketing management, brand development, market research, and digital marketing.