About me
Creative comms professional with a cupboard full of awards gathered while driving success for market-leading music and telecom brands. Experienced team leader skilled in brand strategy, media buying, digital and traditional ATL advertising, integrated marketing, internal comms and culture.
Work history
Account DirectorGoldbug
London, United KingdomFull Time
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Head of Brand Strategy & Media BuyingEE
- London, United KingdomFull Time
Managing a brand media budget of £30 million, I brought together separate media buying and brand planning teams to drive consistent strategic success for EE, despite being consistently outspent by competitors:
- Achieved an unprecedented +10 points for essential ‘First Choice Purchase Intention’ brand scores, placing EE far ahead of the competition.
- Europe’s biggest iPhone launch connections for three years running with Apple Music and BT Sport partnerships.
- Delivered the customer-focused strategy behind EE’s ‘Who says you can’t’ 2018 brand repositioning. Led internal workshops and multi-agency briefing events, successfully maximising engagement in the brief.
- ‘Free Boost’ campaigns as part of turning around Pay As You Go business.
- Facebook media partnership to strengthen customer loyalty.
- Continued domination of customer perceptions around ‘best network’.
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Skills
- Brand Communications
- ATL Advertising
- Media Planning
- Media Partnerships
- Account Management
- Creative Development
- Social Engagement
- Digital Experience
- Radio Advertising
- Radio Production
- Internal Communications