I’m a Fashion Stylist and Content creator with over 8 years of commercial experience in the field.
I became interested in content creation and digital marketing as a result of starting my own business, Estilistas, in 2015.
I formalised my learning in digital marketing by enrolling in a Digital Marketing course, qualifying with distinction. I’ve been helping a number of other brands and startups with their content marketing needs along the way.
I really enjoy writing creative copywriting that is fun and interesting but that will also drive the right audience to buy the product. I particularly enjoy staying on top of the trends in social media. I’m all about strategically making the most of it to further brand awareness and increase customer engagement as part of the complete customer experience.
Projects
- Advertorials and Articles for travel magazine Discover France and SpainAs a freelance copywriter, I write advertorial articles and the 'Style Column' for the travel magazine Discover France and Spain every month. This magazine specialises in Spain and France, so I liaise with the Spanish clients to interview and get the right information and then I create the right copy in English to offer their product in an editorial and creative manner.
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Work history
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CopywriterSCAN Group
London, United KingdomFreelance
As a freelance copywriter, I write advertorial articles and the 'Style Column' for the travel magazine Discover France and Spain every month. This magazine specialises in Spain and France, so I liaise with the Spanish clients to interview and get the right information and then I create the right copy in English to offer their product in an editorial and creative manner.
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Founder and stylistESTILISTAS
London, United KingdomFreelance
I oversee and execute on all online marketing, new product and programme strategy. With almost zero budget, we’ve managed to organically grow the customer base and social media following to over 5,000 subscribers. I’ve devised marketing plans and implemented digital marketing campaigns in line with them across multiple networks.
I built and managed a team to produce regular content for the blog as well as writing content myself, optimising the site for trending phrases in fashion (thank you Google Trends!), and measuring the results using tools like Moz and Google’s Webmaster Tools and Analytics. Through these efforts, the website ranks highly on the first page for a number of key search terms, enhancing organic traffic and signups and the social media following continues to grow daily.
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Skills
- Editorial Fashion
- Fashion E-commerce
- Fashion Blogging
- Fashion Branding
- Fashion Campaigns
- Digital Maketing
- Online Campaigns
- Social Meda Strategy
- Digital Planning
- Affiliate Marketing
Education
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CAM Diploma in Digital MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
Learning and completing professional assignments to be evaluated by CIM board members: Digital Marketing Essentials
Marketing and Consumer Behaviour
Digital Planning
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Diploma in Fashion StylingBritish college of professional styling
- London, United Kingdom
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Awards
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Best Start up IdeaGran Canaria Chamber of Commerce
I was part of a team assigned to create a startup company within the fashion industry as a final project for our marketing studies course.
Our idea was to create a styling agency and image consultancy.
This idea was selected as the most innovative and chances of success from among a number of teams representing various schools and universities in Las Palmas de Gran Canaria.