About me
Strategy and Marketing professional, with experience in both consulting and management positions. In a range of functions, I focused on developing and executing (marketing) strategy, building teams, and further organizational transformation. On a personal level, I'm a photography enthusiast, who is currently developing my own photography skills with a photography course.
Work history
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StrategistTransavia
Schiphol, NetherlandsFull Time
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Manager B2B Marketing & StrategySanoma Media
- Hoofddorp, NetherlandsFull Time
Managing both the B2B Marketing en Strategy & Insights teams (15 FTE) with the following
responsibilities:
Overall B2B sales strategy
Positioning and development of the Sanoma | SBS brand (including the corresponding value
story for (potential) clients, i.e. advertisers and agencies); strongly focusing on the value of the
trusted Sanoma brands, which together form the biggest local (online) network, and the
commercialisation of the data solutions
Translate the brands and domains of the portfolio into client solutions
Development of all B2B communication, tools and distribution (ranging from content marketing
to the owned channels like the newsletter and website)
Ownership and execution of all content channels (newsletter, website, content marketing)
Analyses and advice regarding market potential (e.g. new products, propositions or client
groups) and other new opportunities / initiatives
Research & Insights (to provide improved sales argumentation)
B2B Pricing
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Skills
- Strategy
- Marketing Strategy
- Marketing
- Brand Marketing
- Strategic Analysis
- Advertising
- Project Management
- Photography
- Photoshop
- Business Development
Education
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Chartered Financial Analyst Qualification Level 1VU Amsterdam
- Amsterdam, Netherlands
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Master of Business StudiesUniversity of Amsterdam
- Amsterdam, Netherlands
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