A highly motivated and digitally agile creative leader with expertise in evolving and refining brand identities and driving creative direction forward in a fast paced luxury environment.
Established experience in nurturing, developing and directing teams to produce global campaigns, editorial, commercial and social content. A visual communicator, ideas generator and problem solver inspired by sleek designs, simplicity and premium content.
https://www.noelleaspenryd.com
Projects
- Fresh work on the website!Hello network, Happy International Women’s Day! Check out brand, spanking new projects on my website - latest Creative Direction, Brand Identity & Strategy work https://www.noelleaspenryd.com #creativedirection | #creativestrategy | #brandidentity | #brandconsultancy | #artdirection | #visualstorytelling | #design | #leadership | #projectmanagement | #production | #teamdevelopment
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Work history
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Creative DirectorWaldencast
London, United KingdomFull Time
• Led the development of the internal creative function from inception for a portfolio of 4 distinct brands, overseeing the entire creative process from concept to execution, resulting in increased efficiency and a 25% reduction in outsourcing costs.
• Conceptualised and delivered refreshed brand identities, brand guidelines and new design templates across the portfolio, including CRM, social and print templates, leading to increased brand consistency and recognition.
• Directed the creative vision for 3 brand new D2C websites, shaping their visual identities and UX, which resulted in an average of 40% increase in website traffic and a 15% boost in conversion rates.
• Responsible for the delivery of all creative requirements across the brand portfolio, including but not limited to; ATL and BTL campaign concepts, photography and videography direction, product and packaging design, VM and retail design solutions.
• Managed and mentored a multifaceted team, delivering on all creative requirements; packaging, print, web and moving imagery
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Freelance Branding ConsultantVarious Clients
- London, United KingdomFreelance
Designed and implemented new brand identities covering full brand systems, and refreshed existing ones, leading to enhanced brand consistency and recognition.
• Developed comprehensive brand guidelines covering new design templates, brand mission, values and ToV.
• Provided design direction and UI/UX consultancy for a brand launch landing page, driving brand awareness.
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Skills
- Art Directon
- Creative Concepts
- Creative Consulting
- Creative Direction
- Branding
- Brand Identity
- Design
- Design Direction
- Layout Design
- Magazine Layout
- Editorial Design
- Editorial Photography
- Magazine Design
- Commissioning Photographers
- Content Commissioning
- Illustration
- Budget Management
- Management
- Budgeting
- Project Management
- Production
- Production Planning
- Indesign
- Photoshop
- Adobe Creative Suite