About me

I moved from Toronto, Canada to London to enrich my skills and grown from new life experiences. With a keen interest in business strategy and a foundation in corporate partnerships, marketing and asset management I have a wealth of knowledge and experience to bring to any position.

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Projects

• Icon 50th Anniversary Launch

Work history

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Account ExecutiveOctagon Sports Marketing Agency, Maverick, Financial Times, Freepartners, ITL
Jun 2018London, United KingdomFull Time
Octagon is the world’s largest sponsorship consulting practice in sports and athlete representation. Manchester United x Chivas Regal Partnership • Managed the planning, coordination and execution of Chivas Regals global partnership launch with Manchester United, including the partnership sell-in to over 40 global markets • Planned, tracked and coordinated the distribution of Manchester United assets across the core brand team and global markets • Managed the approvals process for all market asset requests (i.e legend appearance, ticketing requests, campaigns etc.) working as a partnership consultant for Chivas markets and a liaison between Manchester United and Chivas • Supported the management and approval of special projects such as the 50 year old Icon bottle launch and other Manchester United related limited editions • Developed and executed a Manchester United focused hospitality programme to support markets with match day tickets • Created and distributed a monthly partnership newsletter to the Chivas Global team
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Corporate Partnerships CoordinatorToronto International Film Festival
Apr 2017 - Mar 2018Toronto, CanadaFull Time
• Maintained responsibilities held as a Corporate Partnerships Assistant • Generated $150k in net new business revenue within a 10-month period in key sales categories (fragrance, insurance, luggage, furniture & private wealth) • Led the sales and property development strategy for TIFF’s corporate hosting initiatives • Supported the execution of promotional benefits and the renewal of a major Festival partner (L’Oréal Paris) • Project managed the Festival sponsored social media process for promotional partners and improved the content development process, acting as a liaison with TIFFs in-house digital studio

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Skills

• Marketing
• Marketing Strategy
• Business Development
• Social Media Marketing
• Client Services
• Account Management
• Sales
• Presenting
• Project Management
• Brand Management

Education

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Advanced Diploma in MarketingGeorge Brown College
Jan 2013 - Jun 2015Toronto, Canada

Awards

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Received Pearson Education Intro to Business Concepts Award (2014)George Brown College
Won the introduction to Business Concepts award
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Outstanding Volunteer of the Year AwardHabitat for Humanity Canada
Volunteered in the marketing department at Habitat for Humanity Canada, a non-profit organization working to create affordable housing for all