I’m an award-winning creative with 10 years experience, spending a chunk of that in a creative team within the Leo Burnett group between London and Sydney.
I’m a great believer the best work always stems from a solid Big Idea and have been the ATL brand guardian on some of the biggest beauty brands globally within P&G, Unilever and Coty. From the offset, I’ve defined brand attitude, visual style and tone of voice, both as part of the bigger campaign and as stand-alone pieces.
I’ve also freelanced solely on digital activations, content, social initiatives and brand identity pieces across FMCG, lifestyle and B2B brands. I bring Art Direction and Copywriting to the table and always back the creative work with a strategy-led approach.
I’ve been a solo hybrid for the last five years, leading the creative on global accounts, managing teams and the resource needed for design and creative production. I work reactively, often when deadlines and budgets are tight and shoots need to happen in a matter of weeks.
Being a solo creative, I’m always happy to collaborate with other departments to bolster the work. In the end the goal is to make culturally relevant, forward-thinking and great looking work that challenges the ‘norm’. I’ll always throw myself in the thick of it to deliver creative the client, agency and I can be proud of.
Work history
Senior CreativeThe Outfit
- London, United KingdomFull Time
I was the Creative Lead on a large-scale US wide campaign - a first for Real Techniques, covering various OTT media, digital, POS and social content, while overseeing the brand’s ongoing social content. I also created decks and presented initiatives for other brands within The Outfit that placed a focus on talent-led content.
BRANDS: Real Techniques, Channel 4, Mindbox, Lexus
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Creative Lead: BeautyFKC London
- London, United KingdomFreelance
I was the health and beauty specialist, defining global brand positionings, shooting and producing work for product launches and creating concepts for social and banners, alongside microsite creation.
BRANDS: Pro:voke, Cuticura, Superdrug, BeeMidtown
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Skills
- Content Creatiion
- Video Scriptwriting
- Photoshoot Planning
- Social Advertising
- Video Editing
- Brand Identity
- Big Ideas
- Client Presentation
- Creating Moodboards
- 360 Campaigns
Education
U
U
First Class Honours Advertising DesigUniversity of Salford
- Salford, United Kingdom
A communications course with an emphasis on design.
M
M
Bachelor of Arts Fashion Design & TechnologyManchester Metropolitan Universirty
- Manchester, United Kingdom
One year spent on a design, production and fashion marketing course.
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Awards
CLIO IMAGE AWARDS - Digital | Social CategoryClio Awards
Winner for ‘Sergio The Shoe Hunter’ for The OutnetBIMA AWARDS - Consumer Research CategoryBIMA
Winner for ‘Sergio The Shoe Hunter’ for The Outnet+ Show more