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Projects credited in

• KFC - 'Nugget Optimisation' Research ProjectI managed and moderated focus groups and a co-creative workshop to understand people’s love for chicken nuggets. The insights were used to determine how KFC could innovate beyond flavours and shape, and maintain their position as the King of chicken. Client: KFC Agency: Relish Research Role: Senior Research Manager
• KFC
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  KFC - #CleanEating BurgerTo launch KFC’s dirtiest burger yet, we sent the world into meltdown by making it seem like they were launching the exact opposite. Say hello to the completely fictional KFC #CleanEating burger, and its completely fictional creator, Figgy Poppleton-Rice.

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