I am a pioneer and among the top exponents of social media marketing, being one of the founding team members of Lazada Malaysia which has become a leading eCommerce venture in the region. I may be a size ‘S’ but I am a force to be reckoned with after more than 19 years in publication and graphic design, advertising and public relations as well as online entrepreneurship and social media marketing. I first established my credentials as a publication designer with several prominent magazines, becoming in the process a key mover and shaker at a number of cooking publications in the market by revamping their outlook and contributing to content development. Since then, I have extended my innovative spirit to other areas of marketing communications. Currently, I have diversified into other ventures, seeking to expand my horizons in online entrepreneurship as well as in social media marketing. In my work, I am always methodical and meticulous, and has consistently been an asset to any organisation I have worked for. I am now living in Ypres, Belgium.
Devising, implementing and executing the social media platform for Lazada Malaysia to enhance reach, support branding and maintain customer relations while driving sales through promotions, contests and other social media activities.