I’m a design leader with over 20 years of experience crafting exceptional digital products and experiences for global media, technology, and financial brands. I am dedicated to building and nurturing talent, and mentoring cross-functional teams to achieve business and product objectives through user-centric design.
I have a proven track record for ensuring consistent creative output by championing data-driven design, modular design systems, visual language guidelines, and principles of interaction design.
Talk to me about Design systems, Product Design, CX Strategy, and the Integration of AI and emerging technologies.
Work history
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Experience Design Directorakanoodles design consultancy
- London, United KingdomFreelance
I used to trade under akanoodles, where I focused on digital experience consulting, design strategy, digital transformation, human insight and immersive experiences. I used a combination of strategic thinking and cohesive visual design to help various sized companies identify key opportunities to deliver solutions.
I used to participate in proactive pitches, RFPs and manage multiple projects from concept through to completion. On a business level, this meant building synergies between various channels of operation and designing brand engagement strategies that facilitated growth and revenue.
I was responsible for developing relationships, inspiring team members, and providing space for the growth of individual hard skills through training and supervision.
Client engagements:
- AKQA / Bacardi, Rolls Royce, Opus Energy - Optimisation
- Territory Projects / Floww - Investment and Seed funding platform
- Hugo&Cat / Tourism Ireland - Website conversion optimisation
- [24]7.ai / eBay, Capital One, AVIVA, H&M, M&S, Assurant - Chatbot design and modelling
- Cognizant / Barclays Bank - AI digital strategy proposal
- Cognizant / British Gas - Self-service channel optimisation
- Cognizant / CharlesTaylor - Members Portal creation
- Cognizant / BSI - Client Portal creation
- Samsung / Direct - FOMO VR app and editing platform
- National Gallery / Direct - 360 VR proposal
- Territory Studio / One Shopping Centre - Digital strategy
- TrueUp / Stiler - Fashion Influencer portal profile optimisation
- TrueUp / 4th Office - A.I Assistant Onboarding optimisation
- TrueUp / Telefonia - Colombia PAYG Conversion optimisation
Senior Creative DirectorCNN
- London, United KingdomFull Time
At CNN, I oversaw the creative direction, innovation and brand consistency of product initiatives for CNN International. Responsible for training and managing project delivery of a global in-house team of designers. My team consisted of a diverse skill set, ranging from specialists in illustration, user experience, typography and product design; to create TV news graphics, digital interactive experiences and video packages.
Tactically, this meant relationship management and driving the design strategy of complex projects across all platforms for CNN International, CNN Arabic, CNN Español, CNN Style and CNN Travel. Leveraging both sales and marketing opportunities across these sites, as well as maintaining the brand strategy for CNN outside of America.
Strategically this meant successfully conceiving and delivering product launches for CNN Arabic in 2013, CNN Español in 2014 and CNN Style in 2015. Quadrupling advertising revenue, uplift in site traffic and positive customer sentiment as a result.
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Skills
- UX
- Visual Design
- Digital Design
- Interaction Design
- Business Modeling
- Rapid Prototyping
- HCI Design
- Virtual Reality
- Augmented Reality
- Project Leader
Education
Master of ArtsFalmouth University
London, United Kingdom
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Design Sprint FacilitatorAJ&Smart
- London, United Kingdom
A certified Design Sprint Facilitator course recognised by the inventor of the Design Sprint, Jake Knapp. Qualified to run the 4-day design sprint process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days.
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Awards
Drum Online Media AwardThe Drum
Best Lifestyle / Leisure News Site - ‘CNN Style’S
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Award of Excellence / Senior DesignerSociety of News Design
Breaking news topics Elections/Politics - ‘This is our time’ Coverage of Obama’s victory