Nural Choudhury

Senior Creative (UX/UI/Strategy)

London, United Kingdom
Locked Pro Plan feature


  • Senior Creative (UX/UI/Strategy)

About me

I’m an entrepreneurial individual inspired by technology, brands and emerging platforms. I’m a Creative ‘doer’ as well as a Creative ‘thinker’ and have an extensive portfolio to prove it. I’ve done a lot of things for a lot of different people and worked in the Broadcast, Media, Entertainment, Technology, Finance, Automotive and Immersive experience sectors. Managing identities throughout all types of media in the process. I’m experienced enough to articulate design ideas, potential technology solutions, brand executions and strategic territories with peers, executive stakeholders and the teams I manage. Ensuring our output is geared to increase conversion, brand awareness and is operationally efficient. I can lead with confidence, get my hands dirty with the best of them and sketch ideas with ease. I’m able to extract actionable insights when given data and create models to navigate away from those gridlock moments when needed. I’m determined to define how businesses should be represented to the public as new domains and marketing trends emerge. I’ve built multiple teams and managed in a style that gives them the space to breathe, that encourages autonomy, that provides the safety to fail, learn and grow into progressive independent-minded thinkers. I’m not your typical cookie-cut designer and take pride in being different. I have a confident, honest, gregarious, can-do attitude, and I get things done. I’ve sailed the political structures of large matrix organisation as well as the functional structures of smaller to medium sized enterprises. So I know I love places where I can improve my skill set, contribute to the greater good and collaborate with other awesome people. I’d love the opportunity to talk you through my work and see if we can get something started.

Locked Pro Plan feature


  • UX
  • Visual Design
  • Digital Design
  • Interaction Design
  • Business Modeling
  • Rapid Prototyping
  • HCI Design
  • Virtual Reality
  • Augmented Reality
  • Project Leader

Companies I’ve worked with

  • CNN


    • Publishing
  • C

    Critical Mass

    • T

      The Times of London

      • S


        Work history


        Digital Strategy & Experience Design Director (Founder)

        akanoodles design consultancy

        Jan 2016 - Dec 2019
        • London, United Kingdom
        • Freelance
        • I used to trade under akanoodles, where I focused on digital experience consulting, design strategy, digital transformation, human insight and immersive experiences. I used a combination of strategic thinking and cohesive visual design to help various sized companies identify key opportunities to deliver solutions. I used to participate in proactive pitches, RFPs and manage multiple projects from concept through to completion. On a business level, this meant building synergies between various channels of operation and designing brand engagement strategies that facilitated growth and revenue. I was responsible for developing relationships, inspiring team members, and providing space for the growth of individual hard skills through training and supervision. Client engagements: - AKQA / Bacardi, Rolls Royce, Opus Energy - Optimisation - Territory Projects / Floww - Investment and Seed funding platform - Hugo&Cat / Tourism Ireland - Website conversion optimisation - [24] / eBay, Capital One, AVIVA, H&M, M&S, Assurant - Chatbot design and modelling - Cognizant / Barclays Bank - AI digital strategy proposal - Cognizant / British Gas - Self-service channel optimisation - Cognizant / CharlesTaylor - Members Portal creation - Cognizant / BSI - Client Portal creation - Samsung / Direct - FOMO VR app and editing platform - National Gallery / Direct - 360 VR proposal - Territory Studio / One Shopping Centre - Digital strategy - TrueUp / Stiler - Fashion Influencer portal profile optimisation - TrueUp / 4th Office - A.I Assistant Onboarding optimisation - TrueUp / Telefonia - Colombia PAYG Conversion optimisation


        Senior Creative Director


        Apr 2013 - Jan 2016
        • London, United Kingdom
        • Full Time
        • At CNN, I oversaw the creative direction, innovation and brand consistency of product initiatives for CNN International. Responsible for training and managing project delivery of a global in-house team of designers. My team consisted of a diverse skill set, ranging from specialists in illustration, user experience, typography and product design; to create TV news graphics, digital interactive experiences and video packages. Tactically, this meant relationship management and driving the design strategy of complex projects across all platforms for CNN International, CNN Arabic, CNN Español, CNN Style and CNN Travel. Leveraging both sales and marketing opportunities across these sites, as well as maintaining the brand strategy for CNN outside of America. Strategically this meant successfully conceiving and delivering product launches for CNN Arabic in 2013, CNN Español in 2014 and CNN Style in 2015. Quadrupling advertising revenue, uplift in site traffic and positive customer sentiment as a result.


        Lead Creative

        Disney Interactive

        Sep 2012 - Feb 2013
        • London, United Kingdom
        • Freelance
        • I managed the London Disney, digital production team. Consisting of a group of five designers and a user experience designer. Provided direction on user experience, visual design and design best practice for all digital products this side of the globe. Implemented a responsive design framework, iconography and localisation strategy.


        Jun 2012 - Aug 2012
        • London, United Kingdom
        • Freelance
        • The Daily Telegraph is one of the UK’s last few broadsheets, with a print circulation of just under half a million and a website with a million unique monthly visitors. I was lucky enough to be commissioned by The Telegraph to design and develop a set of three Olympic guides for their London 2012 offering.


        Senior Editorial & Digital Designer

        The Times of London

        Jun 2006 - Jun 2012
        • London, United Kingdom
        • Full Time
        • I was a designer at The Times for many years and worked on some of the most prestigious projects there as a senior designer across both Editorial and Digital aspects of the business. My editorial design role involved design editing the paper at least once a week, managing a team of designers and developing ideas for the visual presentation of articles, information and pictures. Working closely with the graphics team designing and building graphics - both as static images as well as interactive visualisations. In my digital capacity, I was honoured to be the Lead Designer for the 2009 ‘Paywall’ redesign. Seeing the separation of The Times and The Sunday Times sites and saw the introduction of a subscription-based model.


        Jan 2003 - Jun 2006
        • London, United Kingdom
        • Full Time
        • In my first major job, I oversaw the re-branding of all internal and external design materials. Including the production of an overall brand image for Nescot College. I also worked closely with members of the marketing department, and was involved in campaign strategy, art direction and all aspects of production.



        Design Sprint Facilitator


        Feb 2018 - Feb 2018
        • London, United Kingdom
        • A certified Design Sprint Facilitator course recognised by the inventor of the Design Sprint, Jake Knapp. Qualified to run the 4-day design sprint process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days.


        Product Management

        General Assembly

        Nov 2015 - Feb 2016
        • London, United Kingdom
        • Guiding a product through its lifecycle via lean methodologies, like Agile, market research, UX, and financial modelling. Creation of a roadmap, business model canvas, MVP, key metrics, personas, wireframing, and a stakeholder management plan. Capable of launching viable, market-ready products that anticipate user needs by making tough decisions and stakeholder management.


        Front End Web Development

        General Assembly

        Apr 2015 - Jun 2015
        • London, United Kingdom
        • Use of HTML5, CSS3, JavaScript, jQuery, GitHub, and Sublime in concert. To build a fully responsive, interactive website that stands apart from usual templates. Understand how a skilful mix of programming and layout powers the web we see – and how teams collaborate to create it.


        BA(Hons) , Graphic Design and New Media

        University of Lincoln

        Sep 1999 - Jul 2002
        • Lincoln, United Kingdom
        • Developed an understanding of the social context of graphic design and covers topics such as typography, advertising, branding, editorial, packaging, interactive design, animation and installation.



        Drum Online Media Award

        The Drum

        • Best Lifestyle / Leisure News Site - ‘CNN Style’


        Award of Excellence / Senior Designer

        Society of News Design

        • Breaking news topics Elections/Politics - ‘This is our time’ Coverage of Obama’s victory