Nural Choudhury

Senior Creative Director (UX/UI/Strategy)

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
1 Connections
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Projects

  • Senior Creative Director (UX/UI/Strategy)

About me

I'm an entrepreneurial designer inspired by technology, brands and emerging platforms. I have an extensive portfolio built from working in a plethora of sectors and have managed identities throughout all types of media. I'm experienced enough to articulate design ideas, potential technology solutions, brand executions and strategic territories with peers, executive stakeholders and the teams I manage. I can lead workshops with confidence, sketch ideas with ease, extract actionable insights when given data and create prototypes/models to navigate away from those gridlock moments when needed. I'm determined to define how companies should be represented to the public as new domains and marketing trends emerge. I'm not your typical cookie-cut leader and take pride in being different. I have a confident, gregarious, can-do attitude, and I get things done. I give my teams space to breath, encouraging autonomy, provide the safety net to fail, learn and grow into progressive independent-minded thinkers. I'm also a focused, practical person who respects craft, grit and straightforwardness. I like clear goals and work well in global organizations where I can improve my skill set, contribute to the greater good, and collaborate with other awesome people. KEY SKILLS | AT A GLANCE - Cross-platform brand management - Digital Product Innovation - Digital Strategy - Design Sprint (workshop) facilitation - Brand positioning - Business development - Pitching - Stakeholder management - VR/AR Design - AI Personality Design - Interactive space design - Team management - Training/Mentorship PORTFOLIO | WWW.AKANOODLES.COM

Locked Pro Plan feature

Skills

  • UX
  • Visual Design
  • Digital Design
  • Interaction Design
  • Business Modeling
  • Rapid Prototyping
  • HCI Design
  • Virtual Reality
  • Augmented Reality
  • Project Leader

Companies I’ve worked with

  • CNN

    CNN

    • Publishing
  • C

    Critical Mass

    • T

      The Times of London

      • S

        Superunion

        Work history

        Currently

        Digital Strategy & Experience Design Director (Founder)

        akanoodles design consultancy

        Jan 2003
        • London, United Kingdom
        • Freelance
        • I trade under akanoodles (periodically), where I focus on digital experience consulting, design strategy, digital transformation, human insight and immersive experiences. Using a combination of ‘Design Sprints’, strategic thinking, cohesive visual design and data insight to help various sized companies identify key opportunities to deliver solutions. Also participating in proactive pitches, RFPs and management of multiple projects from concept through completion. On a business level, this meant building synergies between various channels of operation and designing brand engagement strategies that facilitate growth and revenue. As a manager/mentor, I was responsible for developing relationships, inspiring team members and providing space for growth of individual hard skills through training and supervision. Client engagements: - Hugo&Cat / Tourism Ireland - Website conversion optimisation - Territory Projects / Floww - Investment and Seed funding platform - Samsung / Direct - FOMO VR app and editing platform - National Gallery / Direct - 360 VR proposal - Territory Studio / One Shopping Center - Digital strategy - TrueUp / Stiler - Fashion Influencer portal profile optimisation - TrueUp / 4th Office - A.I Assistant Onboarding optimisation - TrueUp / Telefonia - Colombia PAYG Conversion optimisation - Cognizant / Barclays Bank - AI digital strategy proposal - Cognizant / British Gas - Self-service channel optimisation - Cognizant / CharlesTaylor - Members Portal creation - Cognizant / BSI - Client Portal creation

        2019

        Senior Creative Director

        Superunion

        Mar 2019 - Sep 2019
        • London, United Kingdom
        • Full Time
        • Strategically, I’m tasked with making technology a far more central part of how we help our clients deliver compelling brand experiences. Tactically, I’m here to provide two key things to my team: Stability and Challenge. ‘Stability’ by creating an environment that is predictable so my team can focus on work and ‘Challenge’ by giving them the chance to engage in work that stimulates growth, and instils a sense of personal accomplishment. I endeavour to provide them clarity about my expectations and make my team accountable for specific KPIs. Client engagements: Kantar, Smith&Nephew, L&G, O2, NTT, WPP

        2018

        Director of User Experience

        Critical Mass

        Feb 2018 - Nov 2018
        • London, United Kingdom
        • Full Time
        • As Director of User Experience for Critical Mass, I led the creation of compelling and creative experiences that struck a balance between consumer intent and business targets. My role was hands-on, strategic and involved conceptualising, designing, and the creation of first-class product experiences for multiple sets of user groups. An obvious requirement of my position involved building, leading, and growing a highly collaborative team; inclusive of the Visual/Interaction Designers, Researchers, Analysts and other production departments. Achievements: leading the product development of Mitsubishi Motors’ global digital platforms.

        2018

        Digital Strategy & Experience Design Director

        [24]7.ai

        Jul 2017 - Feb 2018
        • London, United Kingdom
        • Full Time
        • My role at [24]7 was part of the EMEA solutions team where I helped businesses support their customers at every point of the consumer cycle with AI Technology. My role involved conceptualising, designing, and creating first-class natural language cross-platform virtual assistants.

        2016

        Senior Creative Director

        CNN

        Apr 2013 - Jan 2016
        • London, United Kingdom
        • Full Time
        • At CNN, I oversaw the creative direction, innovation and brand consistency of product initiatives for CNN International. Responsible for training and managing project delivery of a global in-house team of designers. My team consisted of a diverse skill set, ranging from specialists in illustration, user experience, typography and product design; to create TV news graphics, digital interactive experiences and video packages. Tactically, this meant relationship management and driving the design strategy of complex projects across all platforms for CNN International, CNN Arabic, CNN Español, CNN Style and CNN Travel. Leveraging both sales and marketing opportunities across these sites, as well as maintaining the brand strategy for CNN outside of America. Strategically this meant successfully conceiving and delivering product launches for CNN Arabic in 2013, CNN Español in 2014 and CNN Style in 2015. Quadrupling advertising revenue, uplift in site traffic and positive customer sentiment as a result.

        2013

        Lead Creative

        Disney Interactive

        Sep 2012 - Feb 2013
        • London, United Kingdom
        • Freelance
        • I managed the London Disney, digital production team. Consisting of a group of five designers and a user experience designer. Provided direction on user experience, visual design and design best practice for all digital products this side of the globe. Implemented a responsive design framework, iconography and localisation strategy.

        2012

        Jun 2012 - Aug 2012
        • London, United Kingdom
        • Freelance
        • The Daily Telegraph is one of the UK’s last few broadsheets, with a print circulation of just under half a million and a website with a million unique monthly visitors. I was lucky enough to be commissioned by The Telegraph to design and develop a set of three Olympic guides for their London 2012 offering.

        2012

        Senior Editorial & Digital Designer

        The Times of London

        Jun 2006 - Jun 2012
        • London, United Kingdom
        • Full Time
        • I was a designer at The Times for many years and worked on some of the most prestigious projects there as a senior designer across both Editorial and Digital aspects of the business. My editorial design role involved design editing the paper at least once a week, managing a team of designers and developing ideas for the visual presentation of articles, information and pictures. Working closely with the graphics team designing and building graphics - both as static images as well as interactive visualisations. In my digital capacity, I was honoured to be the Lead Designer for the 2009 ‘Paywall’ redesign. Seeing the separation of The Times and The Sunday Times sites and saw the introduction of a subscription-based model.

        2006

        Jan 2003 - Jun 2006
        • London, United Kingdom
        • Full Time
        • In my first major job, I oversaw the re-branding of all internal and external design materials. Including the production of an overall brand image for Nescot College. I also worked closely with members of the marketing department, and was involved in campaign strategy, art direction and all aspects of production.

        Education

        2018

        Design Sprint Facilitator

        AJ&Smart

        Feb 2018 - Feb 2018
        • London, United Kingdom
        • A certified Design Sprint Facilitator course recognised by the inventor of the Design Sprint, Jake Knapp. Qualified to run the 4-day design sprint process for rapidly solving big challenges, creating new products, or improving existing ones. It compresses potentially months of work into a few days.

        2016

        Product Management

        General Assembly

        Nov 2015 - Feb 2016
        • London, United Kingdom
        • Guiding a product through its lifecycle via lean methodologies, like Agile, market research, UX, and financial modelling. Creation of a roadmap, business model canvas, MVP, key metrics, personas, wireframing, and a stakeholder management plan. Capable of launching viable, market-ready products that anticipate user needs by making tough decisions and stakeholder management.

        2015

        Front End Web Development

        General Assembly

        Apr 2015 - Jun 2015
        • London, United Kingdom
        • Use of HTML5, CSS3, JavaScript, jQuery, GitHub, and Sublime in concert. To build a fully responsive, interactive website that stands apart from usual templates. Understand how a skilful mix of programming and layout powers the web we see – and how teams collaborate to create it.

        2002

        BA(Hons) , Graphic Design and New Media

        University of Lincoln

        Sep 1999 - Jul 2002
        • Lincoln, United Kingdom
        • Developed an understanding of the social context of graphic design and covers topics such as typography, advertising, branding, editorial, packaging, interactive design, animation and installation.

        Awards

        2016

        Drum Online Media Award

        The Drum

        • Best Lifestyle / Leisure News Site - ‘CNN Style’

        2005

        Award of Excellence / Senior Designer

        Society of News Design

        • Breaking news topics Elections/Politics - ‘This is our time’ Coverage of Obama’s victory

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