I have been driving innovation and growth for brands for almost two decades. I started on the client side as a brand marketer for global companies such as Kellogg's and KPMG, and then became a client services director, working with multiple clients and sectors for brand, integrated, strategic, digital and future technology agencies. I have also worked as an independent marketing consultant. I'm an effective, efficient, and resourceful senior marketing & client services professional, with a proven history of driving business growth and sales through effective communications solutions. Well-networked, confident, and articulate, with strong interpersonal skills, I'm adept at stakeholder engagement and building trusted partnerships. I'm experienced at leading small teams as well as large project and pitch teams across multiple global markets.
The Future Laboratory is a global Futures Consultancy. Their strategic foresight consultancy, products and services, empower businesses to make decisions, mitigate risks and feel more confident and fit for the future. The CSD role was new to the company when I joined. I'm responsible for setting up, building and leading the CS department, implementing new client services processes for the business, and driving client satisfaction and growth.
Marketing consultant for various brand clients and agencies. Projects included brand creation through to business launch for a Central London restaurant, integrated advertising pitches for global fashion retail and FMCG brands, and ongoing, retained general consultancy for a globally recognised hospitality business.
Framestore make Oscar, BAFTA, and Cannes Lions winning experiences and content for the advertising, entertainment and film industries. With a heritage in Post Production, the company have evolved, and now also create award-winning VR, AR, Digital Production, Digital Imaging, Design, and Live Action. As Client Services Director and Head of Sales, I applied my experience of working as a Marketeer for brands and a Client Services Director for agencies to build successful client partnerships and create new revenue streams. I set a blueprint for direct-to-brand work within the company, driving substantial growth in new areas for Framestore, such as VR, AR, content, and live action. I partnered with senior clients to create digital innovation projects for brands such as Google, Microsoft Hololens, Beats by Dre, Fiat and Robinsons in the UK. I also successfully helped take Framestore into a new market (Asia) creating a growing portfolio of global brand clients, including Petronas and CIMB.
Story (now Aesop) is a global Digital Content agency that connects brands with consumers by telling engaging stories that audiences want to share. I led the Client Services department to maximise the profitability and potential of our portfolio of clients. Clients included: Brown-Forman, Jaeger, Westfield, Johnson & Johnson, Value Retail
I led and managed Wunderman's portfolio of 5 P&G brands (Pringles, Bold, Lenor, Duracell, Always). Worked directly into client, and as part of agency loop teams, to deliver Digital strategy and execution, including websites, social media, apps, games and digital toolkits.
Responsible for managing an agency pillar client (Virgin Media - brand, digital and retail), growing additional accounts and developing new business opportunities.
I managed and developed a pillar client (Costa Coffee), growing the account significantly by winning the social media and international business. Fully integrated remit: POS, DM, Web, Email, Social Media. Launched the Flat White for Costa in the UK. Led Brand TOV and design for Metropolitan concept stores for UK. Ran global integrated campaigns for the brand.
I was part of the team who picthed and won the VW account for iris, the company's first automotive account, which was fully-integrated across all disciplines. I led Volkswagen Commercial & Lifestyle Vehicles: Lead Agency for VWCV - delivered integrated brand and communications work. Radio, TV, Press, Outdoor, POS, National & Local PR, Experiential, Product Launches, DM, Digital I also ran Gala Bingo Online: Developed the digital strategy and loyalty programme and deployed execution. DM, Web, Digital, PR, CRM & Loyalty Strategy, Brand Identity & DRTV.
I was responsible for managing the integrated delivery of the Boots’ loyalty clubs - Health Club, Parenting Club, and Healthy & Beauty online and offline.
Responsible for the marketing of hospitality venues & events for this prestigious membership organisation. Events included the IoD's famous Annual Convention at the Royal Albert Hall and various high profile sporting and business occasions.
Creating effective acquisition marketing to secure new business appointments with medium sized companies.
Managing all aspects of the marketing for this small new media business in the booming ".com" era. From managing the Brand, and delivering Outdoor and Print advertising, to new business development.
Working with the International Marketing Managers of this global business to look at market insight and consumer spending patterns, create relevant new brand marketing strategies to drive demand in these markets, and forecast and plan product supply for campaigns.
Lecturer in English as a Foreign Language.
Lecturer in Academic English, Business English and English as a Foreign Language for International MA students.