About me
Some of my fashion editorials: https://yadi.sk/d/0PfMH1aV3PfFdB
Work history
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EditorEsquire Magazine
- Moscow, RussiaFreelance
Watches and accessories editor
- Editorial planning and content creation.
- Planning, writing and editing features.
- Attending events and press trips, including SIHH and Baselworld.
- Arranging and conducting interviews with CEOs and Creative Directors.
- Styling watch and beauty editorials.
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Editor-in-chiefIKEA Retail
- Moscow, RussiaFull Time
Editor-in-Chief, "Higher School of Shopping" project
The "Higher School of Shopping" project is a blog developed for MEGA, the largest chain of shopping centres in Russia. The chain includes 14 malls in 11 Russian regions located in cities with a population of over 1 million people. "Higher School of Shopping" is an inspirational resource for MEGA mall customers focusing on Women's, Men's and Children's fashion, latest trends, street style, celebrity fashion and practical how-to tips.
- "Higher School of Shopping concept creation and development.
- Editorial planning.
- Researching fashion trends and identifying topics to publish.
- Researching affordable fashion trends for Men, Women, and Children.
- Researching collections of MEGA mall's retailers (e.g. Zara and all of Inditex Group, H&M, Mango, Uniqlo, Gap, Topshop, River Island, Marks&Spencer) in order to compile trend edits.
- Weekly updates.
- Planning, writing and editing features.
- Creating original content.
- Arranging and conducting interviews with bloggers and fashion influencers (e.g. Shea Marie of Peace Love Shea, Gala Gonzalez, Kristina Bazan).
- Selection of photos and other visuals (incl. Getty Images, Rex Features and Shutterstock).
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Skills
- Fashion Editing
- Fashion Styling
- Content Creation
- Fashion Copywriting
- Jewellery
- Fashion Writing
- Editorial Content
- Interviewing
Education
Fashion Merchandising and CommunicationLondon College of Fashion, UAL
- London, United Kingdom
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International JournalismMoscow State Institute of International Relations
- Moscow, Russia