Work history
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Monetisation & User Acquisition Account ManagerTapjoy
London, United KingdomFull Time
- Maintaining and developing existing and new game developer relationships on both monetisation and user acquisition side, allowing full understanding and grasp and therefore effectiveness in approach to the advertising and monetising cycle, on both the supply and demand side. Educating the clients about the Tapjoy network products and how they can effectively grow their revenue and mobile application visibility, advising ongoing optimisations by using historic revenue, usage data and performance metrics, alongside regular product updates, across the EMEA region both remotely and in client conference meetings.
- Handling a portfolio of approximately 100 publishers, managing around 20 of them very closely, total revenue of these, plus the ongoing additions from regular outreach, adding up to over $1 million a month. Some of the top publishers include Kwalee, Plan B, Playgenadry, Playrix, Gracevale, Kama Games, Codigames, Gismart, Creative Mobile. Alongside this, managing 7 advertisers (including Gismart, Kwalee, Sulake, Belka) which bring in approximately $250 thousand a month in advertising spend. Consistently reaching 90%+ of monetisation revenue and UA spend targets each quarter, over the last year.
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Publisher Growth ManagerAdColony
- London, United KingdomFull Time
- Grew game publisher relationships and revenue, by initiating and closing monetisation deals through deep understanding of publishers’ business models and technical features.
- Analysed historical performance and deployed optimisations based on varied user specs, utilising different internal SDK tools, making a tailored approach for each publisher and market.
- Liaised internally with the advertising demand team to ensure best available and suitable campaigns are targeted for the right advertising space.
- Prepared and delivered publisher updates and reviews using data-driven and actionable insights, making ad placement recommendations.
- Represented the network at various industry conferences and events to any existing or newly interested business partners.
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Skills
- Project Management
- Microsoft Office
- Business Development
- Strategic Planning
- Customer Support
- Administration
- Relationship Management
- Customer Service
- Account Management
- Fluent Russian
Education
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Bachelor of Arts (BA) University of Manchester
- Manchester, United Kingdom
BA (Hons) in Japanese Studies, 2:1
(Including a year at Meiji Gakuin University, Tokyo 2011-2012: International student programme - Japanese Language, Linguistics and Culture.
)