Work history
Senior Account ExecutiveThe Brooklyn Brothers
London, United KingdomFull Time
• Worked with premium and iconic brands such as Jaguar Land Rover, MINI Inspired by Iceland, Icelandair, First Direct, DeepGreen and Stagecoach
• Project management of integrated First Direct and Jaguar Land Rover brand campaign launches, working across internal teams to drive delivery and ensure an activation to engage consumers
• Account managing Icelandair’s global integrated marketing and PR campaigns with client management and lead of market teams
• Managing Inspired by Iceland’s global campaigns from initial idea inception to execution across multiple channels
• Delivery of strategic and creative campaigns against briefs ensuring a dedicated focus on client/campaign KPIs to ensure best in class delivery
• Global management of market PR teams in campaigns, including development of informed toolkits to support local market execution
• Organisation and assistance of planning events and immersive activations such as campaign events, shoots, media / influencer press trips, logistics planning, drafting of media materials
• Creation and delivery of internal cultural insights for the team, providing new opportunities sitting in culture and applying this to strategic and creative thinking
Account ExecutiveThe Brooklyn Brothers
- London, United KingdomFull Time
• Campaign management including financial responsibilities and live activation responsibilities
• Proactive in providing earned first approach to pitch development work for an array of clients from various sectors including sport, travel and consumer
• Driving coverage generation across all accounts, developing storytelling opportunities and understanding media landscape to assist in shaping campaigns
• Developed an understanding of ways to acquire new business and subsequently how to instigate new initiatives and projects for future marketing proposals
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