All my work is towards creating memorable, exciting & engaging experiences through stories. Stories and storytelling unites what I do - from experiential marketing to brand innovation, from visual media to exhibition curation, from cinema programming to design thinking. Specialties: creative producing - projects in arts, events, media; production/project management, events idea generation/planning/execution; marketing & publicity for both film and arts industry; social media & online community management, online content production & management; visual media production; illustration & design; concept development; copywriting; business communicationLocked Pro Plan feature
Initiating, curating and producing events in the arts, culture and media sector. Idea generation, brainstorming sessions, research and preparation; overseeing strategy for realisation of each project; programme selection & development; participants coordination, communication, artists liaison; managing publicity and media relations; process management, logistics. Examples of projects: * WHY! Create, London, 2011 - working with the founders for their first meet-up event as Behance Ambassador. * Crooked Cinema, Sofia, 2014-2017 - "Alternative venues for another cinema. Crooked Cinema for a wonky world" - series of bi-monthly screening nights at venues not usually associated with film (e.g. warehouses, national radio recording hall, underpass and disused underground, bar beer garden, etc.) of films that do not get wide (or any) release in Bulgaria, largely music documentaries or music-themed / influenced; films screened included: "Mistaken for Strangers", dir. Tom Berninger (with promo support from The National - video greeting before the film; radio support with air time for The National's singles) , "Patti Smith: Dream of Life", dir. Steven Sebring, "Goodnight Brooklyn: The Story of Death by Audio", dir. Matthew Conboy (with accompanying DJ night and poster exhibition), etc. Venue research & selection; work/coordination/communication with the producers providing films and the venues hosting the nights; media relations. * Cooltsalon exhibitions, Sofia, 2014-2015 - series of one-week long exhibitions in various genre and media (photography, oil painting, digital illustration, spoken word - print outs, jewelry, etc.) site-specifically developed for Amaro Baretto bar&space in Sofia (Bulgaria). Each exhibition opens on a Thursday, in the presence of the author, followed by drinks & networking; until Wednesday, every visitor to Amaro has a chance to buy a piece from the exhibition, the next Thursdays everything is re-arranged for a new exhibition. The project had two seasons, 04 Sept -20 Nov 2014 and 29 Jan- 11 June 2015; all participating artists were found, selected, contacted and brought together by me. * Cooltsalon creative walks, Sofia, 2015-2016 - guided alternative walks, exploring hidden gems of the capital and meeting locals in each explored area (e.g. cafe owner, gallery founder/curator, furniture maker, staff & scientists at an observatory, co-working space members & founders, etc.); one of the walks was with dog owners, in partnership with Doglar, a mobile app listing dog-friendly places & pet advice; all walks routes developed with the new co-curator of Cooltsalon, Kalina Petkova. "One Year Cooltsalon Special Birthday Walk" consisted of 5 selected cafes/bars, each acting as a host of a one-night-only exhibition for the date. Attendees were guided from stop to stop, enjoying art and drinks, as well as promo games with the hosts. * kvARTal festival, Sofia, 16-18 Sept 2016 - event promoting a project for area development & establishment as Sofia's cultural quarters (as a European capital that currently does not have defined arts&cultural quarters as the model in Berlin, Krakow, Prague, Belgrade, Paris, London, etc.). The event consisted of 3 days programme of various activities - screenings, presentations, live gigs, DJ night, wine tastings, free classes, workshops, etc. - hosted by the participating locations (over 50 organisations/bars/galleries/ateliers, etc.) in the area, tentatively named "kvARTal". I served as one of the initiators of the "kvARTal" project, developing strategy for future development, working with the local community, council, looking into creating a map of available spaces & investigation of property meanwhile use in Bulgaria, etc. as well as the programmer for Cinema House (Dom na kinoto) - one of the participating locations; festival info point - and coordinator of the overall festival programme (with the help of the assistant coordinator from another participating location), supported by the PR person for the festival. * [4:3] by Daria Tchapanova, Mar-Apr 2017 - site-specific multi-media exhibition by visual artist Daria Tchapanova, entirely produced with crowd-funding; I acted as the curator and publicist of the project, as well as actually assisting with the mounting and hanging of pieces in the space.
For many years, The Cinema House has been the most important cinematic and cultural center for both professionals and true film buffs in Bulgaria. Its hall has screened the best of world cinema, as well as retrospectives, week-long marathons of foreign cinematography, seminars, festivals, educational and entertainment thematic programmes, exhibitions and presentations. Cinema House continues to support and enrich the cultural calendar in Sofia as well as endorse projects which support the best European practices and policies. The Cinema House was found as the cinema center of the Bulgarian Filmmakers Union in 1978 and it has served this purpose for many years. The cinema opened its doors for general audience in 1990. The Cinema House is part of the Europa Cinemas network and is one of the key hosts for many festivals in the region – Sofia International Film Festival, Cinemania, Festival of European Co-productions, SoIndependent, Sofia Biting Docs, etc. Among the current projects of Cinema House is ‘Sofia International Film Festival for Students’. The main objective of the programme is to provide students and teenagers with free access to local, European, and world cinema heritage. Cinema House also offers spaces for hire - the screening room, the main foyer, etc., which can host your private events. In my time at the Cinema House (Dom na kinoto), I had the pleasure to oversee the smooth running of the business, on a day-to-day basis and strategically, not only programming film titles to be screened but also developing current and future events and partnerships. As a brief example of some of the daily tasks: * events, marketing, PR; * communication with film distributors, sales agents, independent filmmakers - programming opportunities for their projects; * ensuring up-to-date promotional materials are supplied and on display, where necessary (film posters, flyers, weekly cinema programs), ensuring ushers on duty are taking care of the necessary materials; point of contact for cinema's printing provider (placing orders, following delivery, examining quality of printed materials, invoice tracking, etc.); * worked with an in-house designer for the production of weekly cinema programme leaflet and poster; * developed new institutional & business partnerships, further strengthening the existing ones; * advising on customer attraction & retention policies, developing loyalty rewards initiatives; * managed Dom na kinoto's Facebook page, promotion through social media, responding to customer inquiries online; * staff (ushers, box office staff, projectionists, etc.) recruitment & selection, job development, appraisal, annual leave coordination, preparing weekly rota; * responsible for all staff on duty, point of contact for emergencies and trouble-shooting any issues that go beyond their capacity/responsibility; * dealing with building maintenance issues & requirements (e.g. booking plumbers, electricians as necessary, ordering cleaning supplies, ad hoc fixture for tear&wear, point of contact for the local fire marshal, etc.), conducting daily/weekly cinema premises check-up (incl. maintaining toilets cleaners' rota and ensuring achievement of satisfactory levels of hygiene & cleanliness at the premises at all times); * coordinated book-keeping with the box office staff / senior cashier on duty;
** Sofia International Film Festival - Jan-March 2015 Guest Department - compiling database of guests in attendance, assisting Press Department with guests interviews coordination/availability; accommodation & flights bookings, guests (filmmakers with projects in competition, panelists, guest filmmakers) liaison, coordination; hosting dinners with guests & the festival director. Translation - live translation for Q&As after screenings; Events - assisting with coordination of the party evenings programme, musicians communication, venue research. ** Water Tower Art Fest - Apr-Jun 2015 Press & publicity campaign for the whole festival; events organisation - Opening party Sofia, Opening party Pernik; artist liaison, coordination; logistics/transport management & coordination; programme assistance to the Festival Director ** Phatbride Productions - Apr 2015 – Aug 2015 Project - Yasiin Bey aka Mos Def LIVE in Sofia - 13.06.15 - PR, Publicity & Event Promotion - developing and executing overall PR & marketing campaign, media relations, press coverage, guest lists, partnerships & event sponsorship (together with the promoter itself, Phatbride Prod.) ** Water Tower Art Fest - May 2016 – Jun 2016 Events organisation - Opening party Sofia; artist liaison, musicians liaison; coordination; logistics management & coordination - at the opening night venue.
** at Revolver Entertainment - April 2012 Writing DVD press releases, media and journalists liaison on coverage for forthcoming film titles, brainstorming for potential PR stunts. Titles: Werner Herzog's "Into the Abyss", David Weaver's "Fury" (starring Samuel L Jackson, Ruth Negga), "Liberal Arts" (starring Josh Radnor) ** at London Screenwriters' Festival - October 2011 Ticket sales, negotiated media coverage for the festival and its associated competitions, assisted with social media marketing execution. Press liaison. ** at Canary Wharf Film Festival - May 2009 - September 2009 Looking after all marketing-related activities for the festival's 2009 edition - from coordination of flyers and guides distribution to raising media publicity, ad sales and awards ceremony planning. Copywriting. Audience feedback forms evaluation and report production.