About me

I describe myself as a Strategic Creative. I’m conceptual, strategic, and journalistic, which helps me find stories, define brands, and build strategies that engage any audience on any platform. More importantly, I win [nearly] every office bake-off I enter. Demonstrable experience across multiple sectors, including tech, travel, luxury, automotive, b2b, and FMCG. Ability to flex across different brands, verticals, and markets, having worked with Chanel, Audemars Piguet, Vodafone, IBM, BMW, Hyundai, Square, Microsoft, LG, Marriott, Sandals, Bang & Olufsen, Facebook, Garnier, and more.

QuestionsProjectsExperienceTeam

Projects credited in

• 1

  With a Twist - Audemars PiguetAs Audemars Piguet celebrate their innovative 11.59 watch collection, we sought out three creatives who create truly unique pieces within traditional boundaries.
• 1

  Vodafone Business - Drone Delivery

Work history

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Head of CopyCNN Create
Jul 2019London, United KingdomFull Time
As Head of Copy at CNN’s award-winning creative studio Create, I have an active leadership presence across offices including London, Singapore, Hong Kong, Tokyo, Dubai, Paris, and Miami, working across the different time zones as required. Across the global markets, I drive a distinct and relevant voice for Create, ensuring an industry-leading creative output. This is a hands-on role that sees daily use of copy skills, creative direction, strategic thinking, branding, and client management. I have embedded myself at every stage of production, from pitch through post-production, with continuous collaboration with all relevant departments. • Successful creation and implementation of a global tone of voice for CNN Create, with full adoption through both new and revitalized workflows, and personal Director-level sign-off of all copy • Built an international pool of specialist writers, providing ad hoc subject matter expertise, which led to higher client satisfaction and retention, and winning of new business
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Freelance CopywriterVarious (Contract / Temp roles)
Jan 2011London, United KingdomFreelance
• Circle UK • Oryx Premium Magazine • Lastminute.com • Lowcostholidays.co.uk • Enhance Media agency • Lab | Digital agency • DTG • MidasPR • King Content agency • Thirst Design agency

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Skills

• Marketing PR
• Writing
• Copywriting
• Blogs
• Web Content
• Content Strategy
• Social Media Content
• SEO Copywriting
• Editorial Writing
• B2B Editorial

Education

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PassDMA Future Writers' Labs
Sep 2015 - Dec 2015London, United Kingdom
Pass + won top project award
Digital Storytelling and Feature WritingGuardian Masterclasses
Feb 2015 - Feb 2015London, United Kingdom

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