Join The–Dots

Oliver Barter

Head of Content

  • Create New List
FollowUnfollow

Join our Pro Plan to message Oliver

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent, Copywriting & Journalism - Head of Content - Content Strategist

About me

I describe myself as a Strategic Creative. I’m conceptual, strategic and journalistic, which helps me find stories, define brands and build strategies that engage the audience.

Locked Pro Plan feature

Skills

  • Marketing PR
  • Writing
  • Copywriting
  • Blogs
  • Creative
  • Web Content
  • Creative Writing
  • Content Strategy
  • Social Media Content
  • SEO Copywriting

Work history

Currently

Head of Content

gyro

Jul 2017
  • London, United Kingdom
  • Full Time
  • As Head of Content, I’m a combination of a conceptual creative, strategist, and journalist. I take the lead on social and content strategy, as well as the day-to-day of content creation, production and creative direction of our work. I manage a small team of content experts and drive digital, social and content training across the agency. Work for brands including Vodafone, HP Inc., Santander, Fujitsu, JLL, Square, FSC, and Marshalls. • Longform article writing, social media content and video • Writing, shooting and performing interviews • Branding, creative strategy, digital strategy • Establishing editorial workflows, content processes and best practice Key Achievements: - Set-up in-house content studio from scratch - 258% view rate increase on Vodafone’s thought leadership Twitter video content, 50% decrease in bounce rate, YoY increase from 5.7 million to 23 million video views on social

2017

Senior Content Writer

gyro

Jan 2016 - Jun 2017
  • London, United Kingdom
  • Full Time
  • • Longform article writing, social media content and video • Writing, shooting and performing interviews • Branding, creative strategy, digital strategy • Establishing editorial workflows, content processes and best practice

2015

Senior Content Creator

Mindjumpers Ltd

Jun 2015 - Oct 2015
  • London, United Kingdom
  • Full Time
  • My role at Mindjumpers was a hybrid of senior copywriter and art director, focusing on ideation, creative strategy creating experiential and multi-media content. Work for brands including Bang & Olufsen, The LEGO Group, Lebara, Maybelline New York, Garnier and Georg Jensen. • Copywriting, art direction, content production • Creative strategy, ideation and planning • Creating production plans, content strategy and publication calendars • Creating briefs, managing designers, processing client feedback Key Achievements: - Created all content plans and content for the social media brand/product launch of Lebara Play - Created all social media content plans and content for product launch of Bang & Olufsen’s BeoLab90 speaker

2015

Senior Creative Copywriter

Lab Digital

Apr 2014 - Jun 2015
  • London, United Kingdom
  • Full Time
  • As the Senior Creative Copywriter working within the creative team at Lab, I'm the go-to person for everything content-based. This is a conceptual role that requires the creativity to look at any client and discover what they need to shine - and then being able to develop the ideas into original, engaging and effective content. • Content strategy, creative strategy, branding • Conceptual thinking, collaboration with creative team, project managing creative projects • Social media – creating the concept, producing social content, community management, campaign management • Content-leadership, developing best practice, running persona workshops • Client facing, communication-focused, presenting to all levels of the business • Pitching – conceptual thinking, auditing content, developing strategy

2013

Assistant Editor

Agency Fish

Oct 2013 - Dec 2013
  • London, United Kingdom
  • Freelance
  • I created content for luxury in-flight magazines Oryx and Oryx Premium (Qatar Airways) and Colours (Garuda Indonesia). • Trend-spotting, research and PR outreach • Feature writing, creative direction

2013

Digital Copywriter

Enhance Media

Jul 2013 - Oct 2013
  • London, United Kingdom
  • Freelance
  • I performed all editorial planning and content creation for clients including Virgin Atlantic, Nestlé, Boots, Hays Recruitment, Doosan and ITV. • SEO writing, blog posts and articles, website copy, social media content • Press releases, interviews and branding • Brochures, banner ads and e-newsletters Key Achievements: - 8+ senior engineers hired after responding to a creative recruitment campaign for Doosan. I interviewed existing Doosan engineers and created landing pages and articles to promote opportunities within the company.

2014

Web content consultant

hibu

Jan 2013 - Apr 2014
  • Reading, United Kingdom
  • Freelance
  • I interviewed small to medium businesses daily and created a bespoke SEO website for them. Project management from initial research to web design, SEO copywriting and setting live.

2017

Freelance Copywriter

lastminute.com

Jan 2011 - Jun 2017
  • London, United Kingdom
  • Freelance
  • Freelance writer working at places such as lastminute.com, lowcostholidays.com, Oryx Premium magazine, King Content agency, DTG + more

Education

2015

Sep 2015 - Dec 2015
  • London, United Kingdom
  • Pass + won top project award

2015

Digital Storytelling and Feature Writing

Guardian Masterclasses

Feb 2015 - Feb 2015
  • London, United Kingdom

2013

Masters Degree in Writing for Children

University of Winchester, Hampshire

Sep 2010 - Apr 2013
  • Winchester, United Kingdom
  • Pass with merit

2010

Sep 2007 - Apr 2010
  • Winchester, United Kingdom
  • BA (hons) 2.1