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I describe myself as a Strategic Creative. I’m conceptual, strategic and journalistic, which helps me find stories, define brands and build strategies that engage the audience.Locked Pro Plan feature
As Head of Content, I’m a combination of a conceptual creative, strategist, and journalist. I take the lead on social and content strategy, as well as the day-to-day of content creation, production and creative direction of our work. I manage a small team of content experts and drive digital, social and content training across the agency. Work for brands including Vodafone, HP Inc., Santander, Fujitsu, JLL, Square, FSC, and Marshalls. • Longform article writing, social media content and video • Writing, shooting and performing interviews • Branding, creative strategy, digital strategy • Establishing editorial workflows, content processes and best practice Key Achievements: - Set-up in-house content studio from scratch - 258% view rate increase on Vodafone’s thought leadership Twitter video content, 50% decrease in bounce rate, YoY increase from 5.7 million to 23 million video views on social
• Longform article writing, social media content and video • Writing, shooting and performing interviews • Branding, creative strategy, digital strategy • Establishing editorial workflows, content processes and best practice
My role at Mindjumpers was a hybrid of senior copywriter and art director, focusing on ideation, creative strategy creating experiential and multi-media content. Work for brands including Bang & Olufsen, The LEGO Group, Lebara, Maybelline New York, Garnier and Georg Jensen. • Copywriting, art direction, content production • Creative strategy, ideation and planning • Creating production plans, content strategy and publication calendars • Creating briefs, managing designers, processing client feedback Key Achievements: - Created all content plans and content for the social media brand/product launch of Lebara Play - Created all social media content plans and content for product launch of Bang & Olufsen’s BeoLab90 speaker
As the Senior Creative Copywriter working within the creative team at Lab, I'm the go-to person for everything content-based. This is a conceptual role that requires the creativity to look at any client and discover what they need to shine - and then being able to develop the ideas into original, engaging and effective content. • Content strategy, creative strategy, branding • Conceptual thinking, collaboration with creative team, project managing creative projects • Social media – creating the concept, producing social content, community management, campaign management • Content-leadership, developing best practice, running persona workshops • Client facing, communication-focused, presenting to all levels of the business • Pitching – conceptual thinking, auditing content, developing strategy
I created content for luxury in-flight magazines Oryx and Oryx Premium (Qatar Airways) and Colours (Garuda Indonesia). • Trend-spotting, research and PR outreach • Feature writing, creative direction
I performed all editorial planning and content creation for clients including Virgin Atlantic, Nestlé, Boots, Hays Recruitment, Doosan and ITV. • SEO writing, blog posts and articles, website copy, social media content • Press releases, interviews and branding • Brochures, banner ads and e-newsletters Key Achievements: - 8+ senior engineers hired after responding to a creative recruitment campaign for Doosan. I interviewed existing Doosan engineers and created landing pages and articles to promote opportunities within the company.
I interviewed small to medium businesses daily and created a bespoke SEO website for them. Project management from initial research to web design, SEO copywriting and setting live.
Freelance writer working at places such as lastminute.com, lowcostholidays.com, Oryx Premium magazine, King Content agency, DTG + more
Pass + won top project award
Pass with merit
BA (hons) 2.1