Oliver Craddock

Freelance Graphic Designer

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  • LocationUnited Kingdom

Projects

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About me

 

I am a highly creative, ideas driven freelance graphic designer working across a diverse range of disciplines specialising in graphic design, brand identity, digital design, print design & 3D visualisation. I have worked with a number of clients ranging from the BBC, Selfridges, Toys R Us & Argos, to exciting new tech start up MakieLab. I have been involved in new business/product development, with experience of designing to a variety of different target markets. Fluent in Adobe Photoshop/Illustrator/InDesign/After Effects & Autodesk Maya, I am an intuitive individual who isn't afraid to get involved and lead any aspect of the design process.

Skills

 

  • Packaging
  • Branding
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • 3D Autodesk Maya
  • 3D And Graphic Design
  • 3D Visuaising

Work history

Currently

Freelance Graphic Designer

Oliomg

Jul 2009
  • I am a highly creative, ideas driven freelance graphic designer working across a diverse range of disciplines specialising in graphic design, brand identity, digital design, print design & 3D visualisation. I have worked with a number of clients ranging from the BBC, Selfridges, Toys R Us & Argos, to exciting new tech start up MakieLab. I have been involved in new business/product development, with experience of designing to a variety of different target markets. Fluent in Adobe Photoshop/Illustrator/InDesign/After Effects & Autodesk Maya, I am an intuitive individual who isn't afraid to get involved and lead any aspect of the design process.

2015

Freelance Graphic Designer

Kilimanjaro Ltd

Sep 2015 - Oct 2015
  • • Graphic Design, Posters & Marketing material. • Print Design, Brochure Design & Layout • Digital Design, Animated web assets.

2015

Freelance Graphic Designer

Cannybots

Jun 2015 - Oct 2015
  • • Creative lead on brand identity, digital design, print design. • Product design for accessories. • iOS app design. • Character design. Animation & Motion Graphics.

2015

Freelance Graphic Designer

Kid Kreations International Ltd

Jul 2009 - Jun 2015
  • • Creative lead on brand identity, digital design, print design, packaging. • 3D product visualisation in AutoDesk Maya. • Lead designer on all brain storming and new product development sessions including scheduling and product timelines. • Working directly with clients such as the BBC, Amazon, John Lewis, Toys R Us, Tesco, Wal-Mart, Emma Bunton & Kelly Brook creating all print and digital requirements ranging from packaging and brand guidelines to website design. • Working alongside agencies on licenses from Mind Candy, Hasbro & Sanrio. • Daily communications with overseas offices including Hong Kong as well as liaising with factories in China. • Winner of “Toy Supplier of the Year” in both 2012 & 2014.

2015

Freelance Graphic Designer

Argos/home Retail Group

Jul 2009 - Jun 2015
  • • Brand identity, logo design, digital design & print design for a variety of own brand products after the re-launch of Chad Valley. These include Designafriend, DesignaBear and Pony Parade. • Integral to the implementation and creation of the DesignaFriend brand and recent rebrand. Since it’s creation DesignaFriend has become number one in sales in its category for Argos across the UK. • Experienced layout skills required for creation of both website pages & printed catalogue design. • Client facing experience pitching new products and ideas on a regular basis. • Winner of “2012 Product Innovation” at the Oracle Retail Week Awards.

2015

Freelance Graphic Designer

Nuts Glory

Apr 2015 - May 2015
  • • Brand identity & packaging design.

2014

Freelance Graphic Designer

Toy

Aug 2014 - Dec 2014
  • • Creative lead on brand identity.

2014

Freelance Graphic Designer

B_drum

Feb 2014 - Sep 2014
  • • Creative lead on brand identity, marketing campaign design, web design, & all print design including interior shop wall vinyl’s and business stationary.

2013

Freelance Graphic Designer

Makielab

Mar 2013 - Jul 2013
  • • Working with a small team on the rebrand, web design, advertising & packaging for innovative 3D printed toy “Makies”. • Retail/Exhibition 3D visual design for Selfridges Oxford Street, Fantasy World Toys Kuwait & Geekopolis Paris. All visual works were created using Maya whilst all print designs were worked up in Photoshop/Illustrator. • Internal and external client pitching of new ideas and design schedules on a regular basis.

2012

Freelance Graphic Designer

Phones4u

Jun 2012 - Jul 2012
  • • Working alongside the online marketing & digital tech team to create an infographic design explaining “NFC Technology” for the Phones4U website.

2011

Senior Designer

Iskate Magazine

Jul 2009 - Dec 2011
  • • Senior designer managing both freelancers and print schedule to tight monthly deadlines. Liaising with printers. • Creative lead on magazine design, feature design, typography & photography. Website design. • Indepth use of InDesign.

2009

Graphic Designer

Ice Media Productions

Feb 2007 - Jul 2009
  • • Graphic Designer working directly with clients such as Planet Ice, Team GB & The National Ice Skating Association. • Print design for publications, promotional material & advertising. • Digital design for the websites of NISA & Rinkratz.

Education

2003

BSc Music Technology

Staffordshire University

Aug 2001 - Jul 2003

    Awards

    2014

    Best own Brand Supplier @ Argos

    • FOR MY PART IN THE WORK ON THE BRAND "DESIGNAFRIEND"

    2012

    Best Own Brand Supplier @ Argos

    • FOR MY PART IN THE WORK ON THE BRAND "DESIGNAFRIEND"

    2012

    Product Innovation of the Year

    • For my part in the work on the brand "DesignaFriend"