About me
MSc marketing graduate (merit) from Norwich Business School (UEA), with experience working in the music industry. Proactive, resourceful and ambitious. Confident in identifying, evaluating and executing a broad array of marketing strategies, as well as collaborating with non-marketing specialists in the industry. Looking to develop my career in music marketing.
Work history
Marketing AssistantMusic Gateway
- Reigate, United KingdomFull Time
In-house marketer for an online music industry platform. Developed a thorough understanding of music licensing and specialist areas of the industry, including music promotions, A&R, artist development and sync.
Highlights:
• Led the social media content strategy and supervised its execution, stimulating organic social media growth (accumulating 3500 new followers). Ensured weekly KPI targets were met.
• Drove brand awareness forward by publishing SEO driven content, and by leveraging brand partnerships across all available digital marketing channels. This strategy proved to be cost-effective.
• Social media and content management. Producing written content for the website, blog (via CMS) and email mailouts (MailChimp), ensuring SEO tactics are implemented to maximise exposure.
• Enhanced Music Gateway’s understanding of its target audiences, facilitating an increase in social media engagement, site sign-ups and paid subscriptions.
• Initiated weekly interdepartmental meetings with marketing department encouraging cross-functional teamwork.
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Virtual AssistantZoe Kalo (Author)
- London, United KingdomFreelance
Freelance virtual assistant for YA author Zoe Kalo.
• Researched YA literary agents, compiling their contact information in to CSV format for a book launch.
• Consulted author on appropriate social media marketing tactics that could be used to reach and engage the desired target audience, such as sponsored Instagram posts and creating general content calendars.
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Skills
- Microsoft Office
- Music Production
- Copywriting
- CMS Management
- Social Media Management
- Social Media Advertising
- CRM
- Adobe Indesign
- SEO
- PPC
Education
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MSc MarketingUEA - The University of East Anglia
- Norwich, United Kingdom
Studying my MSc helped me to both acquire and develop a variety of essential and transferrable business skills, ranging from digital marketing strategy and understanding consumer behaviour, to retail and brand management.
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BA(Hons) PoliticsUEA - The University of East Anglia
- Norwich, United Kingdom
Former member of the UEA rowing club (UEABC) from 2013-14, rowing for both the 1st and 2nd mens' crews. During my undergraduate course I participated in other societies/sports teams, such as the American Football team from 2014-15, and the UEA Live music Society, which involved attending regular meetings/rehearsals, as well as networking events.