About me

I’m a versatile creative specialising in integrated campaigns and branded content. Over a decade of experience at Sky culminated in five years as lead creative and copywriter on sport, entertainment and product campaigns for Europe’s biggest creative agency. I believe that genuinely integrated campaigns, which reward intrigue with emotion, are the way forward for brands. Despite the plethora of banal, competing clickbait, we are advertising at a time when our ability to connect with people has never been so advanced. So let’s keep connecting. Spending many years in live TV creating fast turnaround content taught me to thrive and relish working under pressure. I'm all about fast ideas and thumb-stopping content. My side-hustle is an eBike business called Estarli.

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Projects

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  Game of Thrones farewellThe objective was to send off the world's biggest ever TV show with a campaign that spoke directly to the fans. I wrote and art directed this OOH and social farewell campaign for Sky.
• Sky Crime LaunchLaunching a new channel, we had to establish a brand thought to hook an integrated campaign onto. ‘Question Everything’ was born and from that tag line we created copy-led content for TV, OOH, VOD, Press, Social, Digital and radio. I was creative director and lead copywriter for this campaign.
• Sky SportsWe needed to land a new sports collection in Ireland to coincide with the start of the season. The idea was about simplifying sports TV viewing for customers. I wrote the treatment and creatively directed the campaign.
• Sky VIPI re-launched Sky’s loyalty programme with Idris Elba. I wanted us to live and breathe what the brand represented by inserting a genuine surprise customer experience into the advert.
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  Y/hangryThis chef hire company wanted a film to elevate their brand and explain their service. In addition to a campaign, they also wanted a new look and feel for the brand design. I tied their branding into a new language system and created an energetic and youthful spot for paid social and web.
• Curfew LaunchThis dystopian car-race drama on Sky One deserved a special campaign. We teased the brand sardonically as if it were a car manufacturer before launching the main campaign in TV, print, OOH, digital and award-winning radio. I was lead copywriter and lead creative.

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Work history

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Lead CreativeSky Creative Agency
Jun 2017 - Jan 2021London, United KingdomFull Time
Lead creative and copywriter on Sky's major advertising campaigns.
Head of CreativeSky
Jan 2015 - Jun 2017London, United KingdomFull Time
Creating brand fame through content and creativity in paid and earned media across entertainment, sport and product.

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Skills

• Creative Direction
• Copywriting
• Content Producing
• Social Advertising

Education

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Bachelor of Arts (BA) Exeter University
Jun 2004Exeter, United Kingdom