I’m a versatile creative specialising in integrated campaigns and branded content. Over a decade of experience at Sky culminated in five years as lead creative and copywriter on sport, entertainment and product campaigns for Europe’s biggest creative agency. I believe that genuinely integrated campaigns, which reward intrigue with emotion, are the way forward for brands. Despite the plethora of banal, competing clickbait, we are advertising at a time when our ability to connect with people has never been so advanced. So let’s keep connecting. Spending many years in live TV creating fast turnaround content taught me to thrive and relish working under pressure. I'm all about fast ideas and thumb-stopping content. My side-hustle is an eBike business called Estarli.
- Sky Crime LaunchLaunching a new channel, we had to establish a brand thought to hook an integrated campaign onto. ‘Question Everything’ was born and from that tag line we created copy-led content for TV, OOH, VOD, Press, Social, Digital and radio. I was creative director and lead copywriter for this campaign.
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Lead CreativeSky Creative Agency
- London, United KingdomFull Time
Lead creative and copywriter on Sky's major advertising campaigns.
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- Creative Direction
- Content Producing
- Social Advertising