Projects credited in
- Sainsbury's - Mog’s Christmas CalamitySainsbury’s unveiled a heart-warming new advertising campaign featuring one of the nation’s best loved children’s book characters, Judith Kerr’s Mog, to highlight the importance of sharing at Christmas. Developed in partnership with Judith’s publishers HarperCollins Children’s Books, and titled ‘Mog’s Christmas Calamity’, the full length 3’30” broke on Thursday 12th November across multiple channels including ITV, Channel 4, Channel 5 and Sky simultaneously at 7.15pm. The campaign will also help2
- Sainsbury's Christmas 1914Sainsbury’s multi-award winning Christmas in a Day campaign was the unexpected winner of Christmas 2013. A year on, we challenged ourselves not just to follow that, but to do something completely different. Sainsbury’s belief is that ‘Christmas is for sharing.’ For most peoples it’s about family and friends – eating, drinking and being together. More than any other time of year, we share special moments with each other. The campaign dramatizes that belief through a genuine story that captures the real spirit of Christmas. One hundred years ago, during the early months of the First World War, something extraordinary took place. On December 25th, 1914, the guns fell silent as unofficial truces broke out along the Western Front, enemies met as friends. The work commemorates the Christmas truce but also celebrates and continues Sainsbury’s twenty year partnership with The Royal British Legion. Sainsbury’s sold the chocolate bar featured in the ad in every one of their stores with all profits providing much needed funds for the charity. The ad launched on 12th December sparking 15,732 tweets in the first 24 hours. At time of printing it has been viewed 16,963,317 times on YouTube and has sparked hundreds of newspaper articles, and broadcast coverage. A documentary looking at the real story of the Christmas truce accompanies the film on YouTube and there was significant campaign focussed on Sainsbury’s Christmas food which ran alongside.2
- Kids Co: See The ChildKids Co: See The Child The campaign highlights the startling fact that a significant number of children in the UK – an estimated 1.5 million of them - are suffering neglect and abuse every day. They cannot change their situation as they do not have a voice – they cannot vote and they cannot petition for change. The vision for the campaign is to mobilise the public and generate outrage that the system is simply not fulfilling its duty in protecting the most vulnerable group in society by driving people to sign a petition to change the system. The campaign film is directed by Chris Palmer and tells the story of a vulnerable child’s life from the child’s perspective. The child voiceover describes the conditions that they live in, the food they eat, where they sleep, where they play. As the voiceover mentions each aspect of the child’s life we see the associated imagery on screen, demonstrating the horrific conditions that this child lives in.
- Pepsi Max: Unbelievable Bus ShelterPepsi Max: Unbelievable Bus Shelter Unbelievable Commuters were faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers.3
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Work history
T
T
Chief Data OfficerTBWA\Asia
SingaporeFull Time
Skills
- Strategy
- Strategic Planning
- Coding
- Analytics
- Business Intelligence