Experienced marketing research and brand insights consultant, passionate about helping brands to grow and thrive through developing evidence based strategies.
My areas of specialism include:
+ brand tracking / competitor benchmarking / market opportunity analysis
+ customer segmentation / audience definition / purchase behaviour / customer experience
+ social media listening / search listening / media monitoring / reputation analysis / social media strategy
+ new product & service development / user research / customer journey mapping
Work history
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Brand Insight ConsultantQuantox Digital
United KingdomFull Time
Senior brand insight and research consultant, providing mixed-methodology research services across digital and traditional channels to evaluate brand health, understand audience behaviour and identify new areas of growth.
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Director, Media and Digital Analyticssavanta
- London, United KingdomFull Time
Lead design and establishment of Savanta’s media analytics practice spanning media monitoring, social media listening and digital insight services
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Skills
- Brand Analysis
- Brand Research
- Marketing Research
- Social Listening
- Media Monitoring
- Audience Insights
- Customer Segmentation
- Marketing Strategy
- Brand Strategy
- Customer Experience
Education
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BA (Hons) Management Studies with GermanUniversity of Nottingham
- Nottingham, United Kingdom