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Work history

Digital Engagement ManagerRoundhouse
Oct 2017London, United KingdomFull Time
Working within the Customer Revenue Department, supporting the department and wider business across the development, introduction and use of all customer facing digital platforms. Ensuring that the systems are strategically used to service and engage current customers and members whilst acquiring new and raising awareness of the organisation. An innovative digital and engagement specialist playing a key role in devising strategy and developing our digital channels, including website, email, social media, digital ticketing, content and digital advertising. Championing digital innovation and excellence within the organisation.
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Marketing CoordinatorJW3
May 2014 - Oct 2017London, United KingdomFull Time
Developed and implemented JW3 digital marketing strategy, with use of paid and organic social media and PPC search advertising. Monitored effectiveness of campaigns by producing and analysing sales and income reports through CRM systems and online marketing monitoring tools, including Google Analytics. Management of social media channels including Facebook, Twitter, Instagram to increase engagement with JW3 brand. Created regular emails to over 30,000 email addresses, collating relevant copy and imagery for events and building HTML emails through Constant Contact email system. Managed design, production and distribution of seasonal programme brochures. Including project management, copywriting and proof reading, booking print and distribution. Coordinating with CRM & Web Coordinator to ensure over 1000 events per season are uploaded to CRM and website on time. Managed relationship with outsourced design and digital agencies to ensure print and online marketing materials were delivered on time and within agreed budgets. Developed and implemented marketing strategy for high profile events. Marketing including coordinating the design, production, booking and distribution of flyers, London Underground advertising, newspaper advertising, in house marketing collateral. As well as producing a video trailers for online distribution and in house cinema use.

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Skills

• Social Media Advertising
• Social Media Management
• Web Analytics
• Strategic Thinking
• Email Marketing
• Project Management
• Website Management
• Reporting Analytics
• Google Analytics
• Google Adwords