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- Producing video, photo and written content for the University of East London’s (UEL’s) website and social media platforms - Increasing both internal and external communications and creating positive PR and marketing material, which is used to enhance UEL’s brand and reputation - Sourcing stories by building strong communication links between internal and external clients. Leading to healthy relationships, better press coverage and provides the communications team with stronger content opportunities - Producing content used to drive traffic to the website and increase the website’s SEO, analysing this traffic using Google Analytics and studying the data to find ways to improve the user journey and experience - Increasing social media engagement with our clients, promoting UEL’s brand image and enticing prospective students to join UEL - Creating awareness for university events (fashion, law and sport), providing live coverage and creating post-event content - Running social media and digital workshops for staff and students: teaching current social media trends to an audience on a frequent basis and increasing their understanding of the ever changing digital landscape - Assisting the Brand and Reputation Manager to generate ideas for future university-wide campaigns, conducting market research into the target audience and pitching successful campaign ideas
- Created and designed new marketing campaigns for the company - Analysed all social media channels, created content for these channels, suggested the optimum way to encourage brand engagement with customers and designed new ways to connect with potential customers - Producing new product descriptions, blog copy and content for Expert Shield’s UK and US website. This content was keyword heavy to increase the websites SEO - Promoted Expert Shield UK products and pitched for product reviews - Evaluated Google Analytics and used this data to create new marketing schemes, as well as measuring website traffic from sales and product reviews - Sourced contacts and created key contact lists containing technology magazines, websites and blogs
- Created PowerPoint presentations and Excel documents on Sony Mobile GB’s social media networks - Compared rival social media network activity - Analysed and updated Sony Mobile GB’s Facebook and Twitter content - Generated ideas for the Sony SmartWatch 2 product launch - Monitored the current Sony Xperia campaign - Researched and produced copy for the Sony Mobile GB’s Bytesize newsletter
- Sourced breaking news stories and user generated videos to sell to media companies including the BBC, Sky and ITV - Connected with the public via social media platforms to obtain further details and video footage regarding breaking news stories - Organised filming assignments, and produced clear and concise instructions for users to follow