About me
- 12 years’ experience in Luxury Fashion and Design across the Retail/Wholesale/Digital industry in Marketing, Communication and Press roles
- Strong International background in diverse environnements with managerial experience across North America, Asia, EU and Emerging Markets, activating brand vision to develop awareness, desirability and growth at an omnichannel level
- Team leader, can do attitude, great creative, very strong entrepreneurial and relational skills
Work history
Marketing and Communications DirectorMarc Jacobs
Paris, FranceFull Time
• Brand building and engagement; 360 Marketing & Communication plan set up (42 whls partners+ retail) for both brands; THE MJ+ Runway, incl. Emerch launch (+30 brand pages/ digital takeovers) and CRM relaunch
• Series of 10 launch events & animated pop ups to support brand launch and collaborations generating great coverage with influencers, top artists/DJ and celebs: +1000 key people invited / +120M press & social reach
• Social & Influence; Creation of a strong MJ Community in EU, nurturing strong relationships with 130 top global influencers through special events, dedicated content creation, gifting, securing posts highlighting our collections
• Digital and Media awareness; 3 Wildposting campaigns (+40M reach), Digital campaign activation with Culture and Pure players (Highsnobiety, Antidote, Matches, Mytheresa), Paid Social (Facebook, IG)
• Press/PR: reactivating desirability through strong relationships with top titles (+45 editorials) and PFW Showrooms
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Marketing and Creative Directorlinley
- London, United KingdomFull Time
• Implement a strong Marketing strategy (events, partnerships, CRM, direct marketing activities, POS tools, lifestyle ad campaign, videos) to elevate brand image and desirability while maximizing retention & acquisition of UHNWI across all distribution channels & business units (Bespoke, Interior Design, Cabinetry, Art Furniture)
• Maximize brand awareness through unique luxury Art & Design brand momentums (Masterpiece, London Frieze Art, Milan Design Fair, Monaco Yacht Show...) and exceptional Artist’s partnerships (Jonathan Yeo, Jacky Tsai)
• Press, PR and Media Management (Maintain strong press relationships with major press publications and editors
in design/ art/ architecture securing editorials & interviews, and growing Social Media)
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Skills
- Communication
- Networking
- Creative
- Trend Spotting
- International Marketing
- Sales
- Media
- PR
- Press Copywriting
- Events
- Building Relationships
- Marketing
- Press
- Business Development
- Creative Concept
- Creative Campaigns
- Influencer Marketing
- Social Media
- Digital
- Digital Campaign
- Digital Content
- Design
- Decorating
- Interior Decoration
Education
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Bachelor of Commerce (Marketing and Management)Haskayne Business School - University of Calgary
- Calgary, Canada
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Masters of Business AdministrationMontpellier Business School
- Montpellier, France
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