OLIVIA FOURNIER
Available

OLIVIA FOURNIER

Marketing and PR DirectorLondon, United Kingdom
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OLIVIA FOURNIER
Available

OLIVIA FOURNIER

Marketing and PR DirectorLondon, United Kingdom
About me
- 12 years’ experience in Luxury Fashion and Design across the Retail/Wholesale/Digital industry in Marketing, Communication and Press roles - Strong International background in diverse environnements with managerial experience across North America, Asia, EU and Emerging Markets, activating brand vision to develop awareness, desirability and growth at an omnichannel level - Team leader, can do attitude, great creative, very strong entrepreneurial and relational skills
Work history
    Marc Jacobs logo
    Marc Jacobs logo
    Marketing and Communications DirectorMarc Jacobs
    Paris, FranceFull Time
    • Brand building and engagement; 360 Marketing & Communication plan set up (42 whls partners+ retail) for both brands; THE MJ+ Runway, incl. Emerch launch (+30 brand pages/ digital takeovers) and CRM relaunch • Series of 10 launch events & animated pop ups to support brand launch and collaborations generating great coverage with influencers, top artists/DJ and celebs: +1000 key people invited / +120M press & social reach • Social & Influence; Creation of a strong MJ Community in EU, nurturing strong relationships with 130 top global influencers through special events, dedicated content creation, gifting, securing posts highlighting our collections • Digital and Media awareness; 3 Wildposting campaigns (+40M reach), Digital campaign activation with Culture and Pure players (Highsnobiety, Antidote, Matches, Mytheresa), Paid Social (Facebook, IG) • Press/PR: reactivating desirability through strong relationships with top titles (+45 editorials) and PFW Showrooms
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    Marketing and Creative Directorlinley
     - London, United KingdomFull Time
    • Implement a strong Marketing strategy (events, partnerships, CRM, direct marketing activities, POS tools, lifestyle ad campaign, videos) to elevate brand image and desirability while maximizing retention & acquisition of UHNWI across all distribution channels & business units (Bespoke, Interior Design, Cabinetry, Art Furniture) • Maximize brand awareness through unique luxury Art & Design brand momentums (Masterpiece, London Frieze Art, Milan Design Fair, Monaco Yacht Show...) and exceptional Artist’s partnerships (Jonathan Yeo, Jacky Tsai) • Press, PR and Media Management (Maintain strong press relationships with major press publications and editors in design/ art/ architecture securing editorials & interviews, and growing Social Media)
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Skills
  • Communication
  • Networking
  • Creative
  • Trend Spotting
  • International Marketing
  • Sales
  • Media
  • PR
  • Press Copywriting
  • Events
  • Building Relationships
  • Marketing
  • Press
  • Business Development
  • Creative Concept
  • Creative Campaigns
  • Influencer Marketing
  • Social Media
  • Digital
  • Digital Campaign
  • Digital Content
  • Design
  • Decorating
  • Interior Decoration
Education
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    H
    Bachelor of Commerce (Marketing and Management)Haskayne Business School - University of Calgary
     - Calgary, Canada
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    M
    Masters of Business AdministrationMontpellier Business School
     - Montpellier, France
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