Work history
Senior Brand Marketing ExecutiveThe Blair Partnership
London, United KingdomFull Time
The Blair Partnership is J.K. Rowling’s Brand Management Agency
Reporting into Franchise Director, act as strategic brand champion for Wizarding World franchises (Harry Potter and Fantastic Beasts)
Oversee all brand and marketing initiatives to ensure they are in line with brand strategy and values, facilitating approvals as necessary
Liaise with global business divisions across Warner Bros. and beyond, promoting and inspiring excellence in execution, applying strong attention to detail
Create and offer solutions using expert knowledge of franchise objectives, guidelines, content and insights
Drive development and implementation of a range of brand guidelines
Skills
- Marketing Strategy
- Brand Management
- Brand Marketing
- Copywriting
- Brand Partnerships
- Franchise Management
- Brand Strategy
- Film Marketing
- Social Media Management
- Brand Guardian