Projects
- Automated Email Journey for EngagementMyFavouriteMagazines know how enthusiastic consumers can be about classic movies or popular TV series. So when they wanted to promote some of their new film and TV guides, they engaged them in an innovative way, not just using the batch and blast approach which is so common in the email industry. In order to deliver a truly personalized, one-to-one communication they needed a captivating idea and easy-to-use automation capabilities. They decided to send an initial campaign asking their audience to choose their favorite movie or TV series with just one click. They could choose from Star Wars, Back To The Future, Game of Thrones or The Avengers. And to make this first email feel special for each subscriber, they didn't just stop at the standard first name personalization in the subject line. They used a service called ImageWIZZ integrated with Adestra's MessageFocus to insert the first name of the recipient on an image of a Director's clapper board. This initial campaign was the trigger for an automation program promoting their film and TV guides, created in Adestra's Automation Program Builder. The program looks at which option the recipient clicked on to filter them through to the associated email campaign promoting that particular guide. However, if they click on something other than those four options, they would receive another email with different recommendations. In the case they didn't engage at all with the first email, My Favourite Magazines also set up a resend to non-openers to try and capture that audience. This email goes straight on to suggest some of their most popular Film & TV guides.
Work history
Ecommerce Marketing Exec
Managing the day to day running of a successful E-commerce site.
Skills
- Marketing PR
- Copywriting
- Account Management
- Brand Management
- Business Development
- Email Marketing
- Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Relationship Management
- Excel
- Office
- Photoshop
- Word