About me

Author of literary fiction, represented by Madeleine Milburn. Brand strategist-turned-copywriter. Eclectic experience from global network agencies to boutique design studios. Open to creative gigs involving words.

QuestionsProjectsExperienceTeam

• Copywriter seeking gig.

Projects

• Luxury travel brand copyDeveloping a storytelling strategy and copy to come to life across socials, website and campaigns, on behalf of design studio, Regular Practice. Not yet launched; more content pending.
• Brand strategy + copyElevating mochi for modern mouths. Contract work for Mochiya, on behalf of an East London design studio, Regular Practice. Copy spanning packaging, brand, collateral, social and website.
• 4

  Canadian Psycho
• 2

  On GhostingWhile they’re still alive, men have mastered the art of playing dead. Why is it normalised and where does this behaviour come from?
• 6

  Creative DirectionI planned, styled and executed an advertorial shoot for my own brand, involving 10+ people - from florists to photographers, makeup artists to models. This content ran as paid social, generating 7.8x ROAS. There were lots of moving parts, and the work connected talent from Bristol, Kent and London.
• 3

  What We Owe The FutureComms strategy behind the launch of the year's most anticipated non-fiction title; building a cultural movement around it.

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Work history

StrategistMcCann London
Sep 2022London, United KingdomFreelance
FMCG + AUTOMOTIVE
Mid-Weight Strategistisobel Advertising
Jun 2022London, United KingdomFreelance
Hospitality giant rebrand

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Skills

• Strategy
• Brand Strategy
• Creative Strategy
• Copy
• Copywriting
• Creative
• Creative Brief
• Advertising Copywriting
• Beauty Copywriting
• Beauty Writing